Media training: Why you will always hear our tutors preaching AMEN

Take part in one of our media training courses and you will probably hear one of our expert tutors preaching AMEN.

But don’t get the wrong idea. This does not mean we are running some form of religious cult under the guise of media training or presentation training.

AMEN is in fact an acronym we use to help participants think about the message they want to get across when preparing for media interviews and presentations.

It stands for Audience, Message, Examples and Negatives. Let’s take a closer look at it.

 

Audience

Researching your audience is the most important part. Put simply, without knowing who your audience is you will not succeed.

If you are presenting to an audience of your peers you can afford to use more jargon or corporate speak and refer to common ground.

But if, to give another example, you are being interviewed for radio or television, your audience will be made up of people who have limited knowledge of your work and you will need to simplify your language accordingly.

 

Message

Once you know who you are talking to, you can decide what it is you want or need to tell them.

To do this you must establish your one key message. That may not seem like a lot, but few people will remember more than one major point your will make.

So spend time working out what it is you want your audience to go away remembering. Do you want them to be persuaded of a point? Or do you want them to be motivated into action? Perhaps you are simply looking to teach them some new facts or skills.

Your key message should be capable of being spelt out in a single sentence of less than 20 words, otherwise it is likely to be too complex for people to remember.

If that sounds challenging, consider the words of Albert Einstein who once said: “If you can’t explain it simply, you don’t understand it well enough.”

'Your key message should be capable of being spelt out in a single sentence of less than 20 words' via @mediafirstltd http://bit.ly/2dDicxY

 

Examples

Examples will help you explain or support the key message you are looking to deliver. They will bring your words to life, illustrate your points and stimulate emotions in your audience. But make sure you use human examples – people are interested in other people, not processes.

Strong human stories will always triumph over facts, statistics and clever arguments.

'Strong human stories will always triumph over facts, statistics and clever arguments' via @mediafirstltd http://bit.ly/2dDicxY

 

Negatives

It is important to spend time thinking about any negative questions a journalist or member of an audience could put to you and how you would handle it. It will help you feel prepared and more confident and should help to dampen some of those pre-interview nerves. Although not necessarily negative, it is also worth considering what else is in the news agenda which you could be asked about. Has a rival company recently made a big announcement? Has your sector been in the headlines? Expect and prepare for the unexpected.

 

So, if you hear us saying AMEN you know why – use it in your interviews and presentation and you could deliver the performance of your prayers.

 

Media First are media and communications training specialists with over 30 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers. 

Click here to find out more about our highly practical Media training courses.

Follow us on TwitterFacebook and LinkedIn for more hints, tips and blogs.

 

Subscribe here to be among the first to receive our blogs.

 

Our Services

Media First are media and communications training specialists with nearly 40 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Ways - Online learning
Ways - Videoconference
Ways - Blended
Ways - In-Person
Training by videoconference
Identifying positive media stories
How to film and edit professional video on a mobile
Media skills refresher
Blended media skills
TV studios
Crisis communications
Presentation skills and personal impact
Media training
Message development and testing
Presentation Skills Training
Crisis communication training
Crisis management testing
Leadership Communication Training
Writing skills training
Social media training
Online learning
Open Courses
Media myth-busting & interview ‘survival’ skills workshop

Recommended Reading

Media Skills Training, Spokesperson training — 12 December by Adam Fisher

The best and worst media interviews of 2024

Who grabbed the attention of our media training experts for all the wrong reasons this year?  And who shone in the media spotlight? These were the questions we explored during our last…

Media Skills Training, Spokesperson training — 2 December by Adam Fisher

A late contender for worst interview of the year?

There is nothing quite like seeing good and bad interviews in action. They are a great way of showing our media training delegates what works well and the things they need to avoid. It is one of…