Crisis communication training

Emerge

Identify and practice the communication style that works for you.

Bespoke

Courses are designed to meet your exact requirements.

Practical

Our courses are realistic, practical, demanding, fun and effective.

Authentic

We do not create media trained talking robots.

Convenient

Face to face or online training to meet your needs and timescales.

Crisis communication training courses

Making sure you are best prepared for when the worst happens

Crisis tends to strike when it’s least expected. But this doesn’t mean that you can’t be prepared.

Our crisis management training will enable your organisation to communicate with clarity, confidence and compassion when media pressure is at its most intense and there is public, customer and staff hunger for information.

Our expert tutors will guide you through every aspect of effective crisis management, from ensuring your organisation is ready to communicate within minutes of a crisis striking to holding a press conference.

So, if the worst does happen and you are in the spotlight for all the wrong reasons, you’ll emerge with your reputation intact and maybe even enhanced.

 

What are my training options?

We will work with you to build a course that meets your needs and requirements and those of your delegates.

How that training is delivered is entirely up to you.

This is our most popular way of delivering training. We know people love the opportunity to put their skills to the test in broadcast-quality studios, whether it is at our office in Reading, or one of our studios in London or across the country.

Our face-to-face training can also be carried out at your offices or any hired room.
Here's our guide to helping you choose the right location for your face-to-face training.

Wherever it takes place, your delegates will be able to look forward to personal coaching and feedback, together with seamless playbacks of their interviews, ensuring they reach their training goals.

Our videoconferencing options allows delegates to access all the brilliant media training we provide in our classrooms and studios from anywhere in the world, without having to travel.

And it has been an invaluable option during lockdowns, allowing organisations to continue to develop their people even though they could not meet face-to-face.

It has also helped prepare spokespeople for an evolving media landscape where many broadcast, print and telephone interviews continue to happen.

The sessions are typically shorter, with more breaks and a greater focus on one-to-one coaching. But they still include everything you’ve come to expect from our face-to-face training, with practical sessions that are recorded for playback and coaching, and full-written feedback of every delegate’s performance issued after the course.

The training is delivered by current working journalists who are all kitted out with professional video, audio and lighting setups and high-speed internet. And they are supported by our in-house technical team to ensure the training isn’t interrupted by any annoying glitches.

Online training can be really effective and, because we know comms teams often like to observe our training, we’ve made sure you can dip in and out of the online training at your convenience.

Our blended option combines the best of our face-to-face training with the ease and convenience of courses available whenever and wherever you need them.

During the first part of this training, you and your delegates will attend a ‘self-taught’ online course taking you through all the theory and techniques needed to carry out brilliant media interviews.

It will take about an hour and is ready when you are – it just needs to be completed before the second part of the training.

And then delegates get to put what they have learnt to the test in a session with our journalist tutors that includes television, radio and print interviews.

Those interviews will be played back for feedback, analysis and coaching to enable delegates to achieve their goals.


What makes our crisis management training different?

Well, all our training is delivered by those who know what it takes to communicate effectively – journalists who report on these sorts of incidents for the nation’s media all the time.

And we have more than 30 to choose from. So, your training will probably be delivered by someone who has covered a crisis in your sector or industry.

Additionally, all our courses are bespoke.

We will spend time getting to understand your business, its vulnerabilities and potential risks, so your training is based on realistic and believable – yet unpredictable - scenarios.

That might be a tragic accident, a data breach, product recall, environmental contamination or customer complaints on social media – whatever is likely to cause a crisis for your organisation and put your reputation on the line.

Our training is also practical.

Your delegates will learn the latest theory and crisis management thinking and the skills and confidence to remain compassionate, authoritative, and in control when the media interest ramps up.

And they can expect to be put to the test with hostile questions across a variety of different media interview formats, including doorstep interviews and press conferences.

We believe this is the best way for them to learn how to handle difficult questions and deliver impactful messages in the real world.

Every interview or press conference will be followed by instant and supportive feedback from our expert tutors.

There are many benefits of crisis management training, both for your organisation and your delegates. Here are just a few:

  • Improved awareness of the reputational risks for your organisation
  • Better understanding of what to expect when crisis strikes
  • The ability to communicate quickly and effectively when the worst happens
  • Confident spokespeople who can communicate with clarity, empathy and authority under the most intense media pressure
  • Better understanding of roles and responsibilities during a crisis

Your time with us does not stop at the end of your crisis management training course.

We believe in continual learning and the value of refreshing skills. One option is to give your delegates access to our online Essential Crisis Management course for 12 months after your training. It is a great way to stay on top of all the great stuff you learn with us.

Sign up to our blogs, and you will receive regular analysis of how organisations have managed their time in the spotlight, together with tips and advice on what could have been done differently.


How do I book crisis management training?

If you like the sound of our training and want to join the growing list of organisations that trust us to best prepare their spokespeople for the media spotlight, have a chat with one of our account managers.

They’ll answer any questions you may have, take you through all our training options in more detail, and help you start to build your course.

As we’ve come to expect from media First, their contribution was incredibly professional, well thought out and extremely well executed. The expertise of their journalists really helped our fictitious scenario come alive and provided some valuable lessons which we have been able to fit directly into our future planned crisis response.

— James Puxty, Head of Incident Communications, Business Continuity & Incident Management, Nationwide

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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Chris Maughan

Chris is a highly respected sports reporter, presenter and producer and has a wealth of experience after more than 20 years with ITV in the south of England.

Charles Abel

A tenacious and experienced news, business and technical journalist, Charles provides blue chip and public sector organisations with the skills to face the toughest interviews.

Keme Nzerem

Keme is an award-winning news and current affairs television correspondent and presenter who has worked for Channel 4 News and ITV News for two decades.

Clare Catford

Clare is a journalist and broadcaster with a strong and respected consumer background who has spent over 20 years working with the BBC and other networks.

Our Training Team

Our courses are delivered by current working journalists, along with PR and communications professionals - all of whom are expert and experienced trainers.

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