What makes our crisis communication training different?
Our training is delivered by those who know what it takes to communicate effectively – journalists who report on crisis incidents and complex situations for the nation’s media.
And we have more than 40 to choose from. So, your crisis management training will probably be delivered by someone who has covered a crisis in your sector or industry.
They are ideally placed to help you manage the media in the most testing circumstances. And to show you how to prevent threats and risks from becoming a crisis.
Additionally, all our courses are bespoke.
We will spend time getting to know your business or organisation, its vulnerabilities and potential risks. This ensures we base your training on your crisis plans and realistic and believable – yet unpredictable - scenarios.
That might be a tragic accident, a data breach, product recall, environmental contamination or customer complaints and damaging recent tweets on social media – whatever is likely to cause a crisis for your business and put your reputation on the line.
Our training is also practical. Your course students will learn the latest theory and crisis communication thinking. And the skills and confidence to remain compassionate, authoritative, and in control when the media interest ramps up.
They can also expect to be put to the test with hostile questions across a variety of different media interview formats, including doorstep interviews and press conferences.
This is the best way for them to learn how to handle difficult questions and deliver impactful messages in the real world.
Every interview or press conference on the course will be followed by instant feedback and support from our expert tutors.
We have been delivering communication skills training courses and support to our clients for around 40 years.
This includes working with 40 of the FTSE 100, public relations companies, charities, public sector organisations and businesses of all sizes.
Every interview or press conference will be followed by instant and supportive feedback from our expert tutors.