What makes our crisis management training different?
Well, all our training is delivered by those who know what it takes to communicate effectively – journalists who report on these sorts of incidents for the nation’s media all the time.
And we have more than 30 to choose from. So, your training will probably be delivered by someone who has covered a crisis in your sector or industry.
Additionally, all our courses are bespoke.
We will spend time getting to understand your business, its vulnerabilities and potential risks, so your training is based on realistic and believable – yet unpredictable - scenarios.
That might be a tragic accident, a data breach, product recall, environmental contamination or customer complaints on social media – whatever is likely to cause a crisis for your organisation and put your reputation on the line.
Our training is also practical.
Your delegates will learn the latest theory and crisis management thinking and the skills and confidence to remain compassionate, authoritative, and in control when the media interest ramps up.
And they can expect to be put to the test with hostile questions across a variety of different media interview formats, including doorstep interviews and press conferences.
We believe this is the best way for them to learn how to handle difficult questions and deliver impactful messages in the real world.
Every interview or press conference will be followed by instant and supportive feedback from our expert tutors.