Leadership communication

Convenient

Face to face or online training to meet your needs and timescales.

Find

Our training will help you identify your communication style.

Confidence

Learn to communicate with confidence and clarity to all audiences.

Practical

Our courses are practical, demanding, fun and realistic.

Qualified

Courses delivered by qualified leadership coaches and current working journalists.

Leadership communication training

Leaders are increasingly expected to be good communicators

We all want to be led by those who inspire, motivate and empower.

People who can easily communicate their thoughts and visions and who show empathy and provide reassurance when faced with challenges and change.

We want leaders who are authentic and are mindful of the needs of their audience.

Good leadership and communication tend to go hand in hand. History shows that the most revered leaders have been great communicators.

But there is a problem.

Not all leaders are natural communicators, and good communication is not as simple as it might sound.

Some leaders are hindered by a lack of confidence and feelings of vulnerability. Others may lack subject matter expertise. The reverse can also be true – subject matter experts new to leadership roles. Some are undermined by a lack of proper preparation.

Additionally, the workplace brings together different audiences and a range of ways people like to communicate.

These challenges, if left unchecked, can lead to infrequent communication, mixed messages, a lack of clarity and poor engagement and motivation. Ultimately, it can result in poor performance and high staff turnover.

But it is not all doom and gloom.

The good news is leadership communication skills can be developed and improved – you just need the right training.

 

What are my training options?

We will work with you to build a course that meets your needs and requirements and those of your delegates.

How that training is delivered is entirely up to you.

This is our most popular way of delivering training. We know people love the opportunity to put their skills to the test in broadcast-quality studios, whether it is at our office in Reading, or one of our studios in London or across the country.

Our face-to-face training can also be carried out at your offices or any hired room.
Here's our guide to helping you choose the right location for your face-to-face training.

Wherever it takes place, your delegates will be able to look forward to personal coaching and feedback, together with seamless playbacks of their interviews, ensuring they reach their training goals.

Our videoconferencing options allows delegates to access all the brilliant media training we provide in our classrooms and studios from anywhere in the world, without having to travel.

And it has been an invaluable option during lockdowns, allowing organisations to continue to develop their people even though they could not meet face-to-face.

It has also helped prepare spokespeople for an evolving media landscape where many broadcast, print and telephone interviews continue to happen.

The sessions are typically shorter, with more breaks and a greater focus on one-to-one coaching. But they still include everything you’ve come to expect from our face-to-face training, with practical sessions that are recorded for playback and coaching, and full-written feedback of every delegate’s performance issued after the course.

The training is delivered by current working journalists who are all kitted out with professional video, audio and lighting setups and high-speed internet. And they are supported by our in-house technical team to ensure the training isn’t interrupted by any annoying glitches.

Online training can be really effective and, because we know comms teams often like to observe our training, we’ve made sure you can dip in and out of the online training at your convenience.

Our blended option combines the best of our face-to-face training with the ease and convenience of courses available whenever and wherever you need them.

During the first part of this training, you and your delegates will attend a ‘self-taught’ online course taking you through all the theory and techniques needed to carry out brilliant media interviews.

It will take about an hour and is ready when you are – it just needs to be completed before the second part of the training.

And then delegates get to put what they have learnt to the test in a session with our journalist tutors that includes television, radio and print interviews.


How will leadership communication training help me?

We have helped leaders from organisations of all sizes communicate more effectively and hone their management style.

Our training has included issues as diverse as:

  • Crisis management leadership communication, for example, announcing redundancies
  • Communicating cultural change
  • Learning how to communicate better online
  • Improving one-to-one communication skills
  • Being better prepared to appear at parliamentary hearings, public inquiries and before regulatory bodies.

We help our delegates understand how different audiences respond to varying communication styles and guide leaders to become more naturally influential.

Delegates also learn to use their communication skills to build stronger working relationships, influence those around them, encourage their teams to devise solutions, improve their performance and ultimately become more rounded leaders people want to follow.

Our training is typically delivered by a qualified leadership coach who will sometimes be supported by one of our current working journalist tutors.

We have been around for more than 35 years. And have helped thousands of people develop their leadership and management style, communications skills, knowledge and confidence to handle a wide range of audiences.

Our sister company – The BCF Group – specialises in business coaching, leadership skills and interpersonal skills. And we can pull on their expertise and skills to ensure your course covers everything you need. 

 

It is a good question.

Firstly, let’s be clear, we do not just use journalists to deliver our courses. We tend to use them to support our qualified leadership coaches on some courses.

And we believe they have a crucial role to play. Journalists have a unique understanding of what makes audiences tick and know how to grab and maintain their attention.

Their expertise covers voice coaching, delivering presentations, presenting online and in person, managing nerves, networking skills and increasing personal impact.

They are ideally placed to help you find your communication style. Many of them also have extensive leadership experience and have led busy newsdesks.

One of the great strengths of our leadership communication skills courses is that they are all bespoke and tailored to your needs and requirements.

We will work with you to design the course for your communication needs.

Your training could include: 

  • What effective communication looks like
  • The barriers to good leadership communication
  • The different ways we communicate
  • How to communicate in different situations
  • Identifying people’s different communication styles and tailoring what you say to them
  • How to build trust and rapport
  • Managing nerves in challenging situations
  • Managing emotions during difficult conversations
  • The importance of tone of voice and how it influences others
  • How to improve your listening and develop your questioning skills
  • The importance of positive language
  • Understanding the impact of body language in communication and how it influences others
  • Why you need to plan and prepare your written communication and understanding different structures and formats.

Leaders will also need to speak to the media and deliver crucial speeches and presentations. So, your training could include elements of our media training and presentation skills courses.

Our leadership communication training courses are designed to meet the aims, objectives and experience levels of you and your leaders.

We can build courses for those taking their first steps into leadership roles. We can help those who are returning to leadership after a break.

And we can help experienced leaders looking to refine their skills, achieve better results and increase their impact.

We can even help leaders plan and prepare their communication for specific crucial announcements and complex issues.


How do I book Leadership communications training?

If you like the sound of our training and want to join the growing list of organisations that trust us to best prepare their spokespeople for the media spotlight, have a chat with one of our account managers.

They’ll answer any questions you may have, take you through all our training options in more detail, and help you start to build your course.

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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Lawrence McGinty

A multi-award winning journalist, Lawrence is the former Science and Medical Editor for ITV News and chair of the Medical Journalists' Association.

Emma Nelson

Emma's varied TV and radio career makes her particularly adept at helping big brands and niche businesses to hone, simplify and successfully deliver their messages.

Tasneem Siddiqi

Tasneem has a rich and diverse radio and television career spanning 30 years and now specialises in delivering presentation, communication and media skills training.

Clare Catford

Clare is a journalist and broadcaster with a strong and respected consumer background who has spent over 20 years working with the BBC and other networks.

Our Training Team

Our courses are delivered by current working journalists, along with PR and communications professionals - all of whom are expert and experienced trainers.

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