How an evasive interview approach left a great stink
“You are doing really well in not answering my questions.” That was the comment from a journalist during an attention-grabbing interview this week. The frustrated reaction, which offers many media…
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Spokesperson shows challenging questions don’t have to be taxing
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VIEW ALLThe interview that shows you can’t ride away from scrutiny
Doorstep interviews are notoriously difficult to handle. They are probably the type of interview spokespeople fear the most – who would want to find journalists gathered outside their home or…
How your brand can find and successfully work with social media influencers
Looking for new ways to reach your target audience? Social media influencers have emerged as an increasingly vital way for brands to improve their online presence and increase sales. What was once…
