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The pitch-perfect formula journalists wish you knew
Cyber attacks are leadership challenges, not just IT issues. Effective communication is essential for managing crises and maintaining trust.
A cyber attack is not an IT problem – It's a leadership test
Cyber attacks are leadership challenges, not just IT issues. Effective communication is essential for managing crises and maintaining trust.
Speaking freely, paying dearly
Nike has been feeling the heat with plenty of social and mainstream media criticism. What went wrong and how has it managed the backlash
“AI-first, humans-second” - why over-claiming on AI sets a communications trap
Leaders must communicate AI strategies carefully to avoid creating distrust and perceptions of disposability among employees. Clear messaging is essential.
What Meta’s layoffs teach leaders about communicating bad news
Southampton Football Club has dominated the news cycle with the 'spygate' scandal. What crisis lessons can you learn from how it has been handled?
From Saints to Sinners: The crisis lessons we spied from a remarkable scandal
Southampton Football Club has dominated the news cycle with the 'spygate' scandal. What crisis lessons can you learn from how it has been handled?
What the MAFS case reveals about crisis comms readiness
How has Channel 4 responded to the MAFS crisis? And what crisis communication lessons can you learn from it?
The AI strategy and comms comment turned PR headache
Standard Chartered has been making plenty of headlines because of a careless comment. What communication lessons can you learn from it?
AI has updated its reading list (and what it means for you)
Where does AI source the information it provides in its answers? And how can you feature in those responses? Read this article to find the answers.
The bewildering media interview we simply could not ignore
It is an interview that has got people talking - but not in a good way. What media training lessons can you learn from this memorable appearance?
Your crisis comms questions answered
Our experts faced lots of your questions during our latest crisis comms webinar. There were so many that we have decided to tackle them in a special blog.
How Nike put its foot in it
Nike has been feeling the heat with plenty of social and mainstream media criticism. What went wrong and how has it managed the backlash
Words and phrases that are harming your media interviews
Think you know the words and phrases to avoid in media interviews? Here are some new ones that are creeping in and should be avoided.
Under pressure: How Waitrose stumbled back into the crisis spotlight
Waitrose has once again hit the headlines over the way it has handled a staff issue. What crisis communication lessons can you learn from the story?
5 key media landscape changes you need to know
The media landscape is rapidly evolving. But we've captured the key changes you need to know into one handy blog.
The stadium tour that created an avoidable reputation own goal
What crisis communication lessons can you learn from the fallout from Nigel Farage's visit to a football club? Find out in this blog.
Why this media interview wasn’t our cup of tea (or coffee)
What happens when you use industry jargon and boardroom language in a media interview? Find out with this recent example.
Travelodge crisis: What not to say when the unthinkable happens
Knowing what to say - and what not to say - during a crisis can feel daunting. But this case study offers some key pointers.
Why have we got beef with this viral CEO video?
It's a promotional video that has been widely ridiculed. What went wrong? And what media training lessons can you learn from it?
Extraordinary press conference leaves Olympics boss on slippery slope
The final press conference of the 2026 Winter Olympics turned into a PR disaster. What lessons can others learn from it?
How damaging was this foot-in-mouth gaffe?
The Heathrow Airport CEO has been making headlines again. What media training and crisis comms lessons can you learn from his latest coverage?
Half-hearted apology follows media interview disaster
Sir Jim Ratcliffe has created plenty of controversy. What can you learn from his recent media interview and apology?
Harry Brook and the curse of the crisis comms cover up
England cricket captain Harry Brook has been making plenty of headlines and apologies. What's gone wrong? What crisis comms lessons can you learn from it?
Mend it like Beckham? Crisis comms lessons from a family feud
The Beckham family feud has gripped media attention. But what crisis comms lessons can you learn from how it has been handled?
Oh Mandy: How a high-profile media interview backfired
What happens when a big ticket media interview goes wrong? Discover the key lessons from this recent high profile media appearance.
What can you learn from this staggering media interview?
What happens when a PR professional interrupts a media interview? Discover the fallout from the latest example and how you can avoid this situation.
McRib or McFib? And the battle between legal and comms teams
McDonald's has been hit with a lawsuit accusing it of misleading customers and raising pricing and quality concerns. How is it handling the crisis?
Manky meat and rancid smells – how to respond when Christmas is ‘ruined’
Big name supermarkets found themselves in the firing line as furious shoppers accused them of 'ruining' Christmas. How did they handle the story?
Are you a comms imposter?
Do you suffer from imposter syndrome? Many of encounter it. But why does it happen and how can you overcome it?
The best and worst media interviews of 2025
Who gave the best media interviews of 2025? Who struggled in the media spotlight? And what media training lessons can you learn from these performances?