Blogs, insights and newsletters

An investigation has revealed that AI is making it easier for fake experts to get into the media. What impact could this have on your comms work?

Water bosses are being challenged to drink river water in an ongoing row over sewage discharge. How can they better handle this PR headache?

Was a former White House press secretary right in saying this is the worst media training advice? And what should spokespeople do instead?

A brilliant piece of social media PR has grabbed our attention. What can you learn from it. And how can you achieve similar success?

Tesla's fortunes seem stuck firmly in reverse as it accelerates from one PR disaster to another. Can it get back on track? What does the road ahead look like?

The shutdown of Heathrow Airport has dominated the news. How was the crisis handled? And what could it have done better?

We're increasingly asked about profile interviews during our media training courses. And we've decided to share some expert tips in this blog.

It was a media interview that created damaging headlines and lots of online criticism. What does our AI think the spokesperson could have done better?

What crisis comms lessons can you learn from the latest series of negative headlines about HS2? And what else does it tell you about talking to the media?

Discover more about our new AI-powered training companion

A celebration of women working comms and expert advice on supporting more women in to senior roles in the industry

Could you handle an IT outage in your organisation? Is it in your crisis plan? This case study explores why it should be

Journalists need interesting spokespeople, so those who are bland and say nothing of any real interest are unlikely to be asked to come back again. So if your spokespeople are so fearful of media interview mistakes that they are missing the opportunities they present, what can they do about it?

Could you handle a panel TV discussion? Its a difficult media appearance to master. But one CEO has shown how it can be done

How's your media law knowledge? Perhaps it is a bit rusty. Maybe you feel you are struggling to keep up with the pace of change. Or you find it all a little overwhelming. This recap of our webinar guides you through what you need to know.

Why hybrid working policies are increasingly gripping the news agenda and leading debate. And what it means for you

We are often asked, “How do you make the biggest impact in media interviews?” Well, as we stress during our media training sessions, less is always more – be clear, concise and compelling.

Keen to learn more about newsjacking and how to do it successfully? This story offers a brilliant example.

What happens when you show frustration in a media interview. Find out in this media training blog

What would you do if the actions of a employee in a social media video put your company in the spotlight? Read this blog to find out what one company did.

There’s a lot going on in the news. But one of the stories that seems to keep bubbling up over the past few weeks is how much money the Government has spent on media training.

How are your resolutions looking a week into the new year? Research from YouGov suggests that more than a quarter of Britons make an annual promise of self-improvement.

Are you already battling the January blues? The first few weeks of the year can often feel pretty bleak as festivities end and decorations come down, but the miserable weather remains.

Have you seen videos of people pouring milk down drains on your social media feeds? The likes of TikTok and X have been awash lately with conspiracy theories and misinformation about the breakfast staple.

Who grabbed the attention of our media training experts for all the wrong reasons this year? And who shone in the media spotlight?

What a year. 2024 has been packed with examples of organisations and individuals making damming headlines and social media storms.

It is the crisis response everyone has been talking about. Gregg Wallace has found himself at the centre of a scandal involving allegations of inappropriate behaviour.

There is nothing quite like seeing good and bad interviews in action. They are a great way of showing our media training delegates what works well and the things they need to avoid.

What could be the cause of your organisation's next reputational crisis? When we ask that question at the start of our crisis communication courses, things like data breaches, IT failures, workplace accidents, product flaws and supply chain issues are typically put forward.

Imagine you work for a leading toy company. You’re in the middle of a high-profile campaign. And then it becomes clear that a website address on your packaging sends customers somewhere completely inappropriate.