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TRAINING · WRITING, CONTENT CREATION & PODCASTING

Create content people want to read, watch and hear.

From articles and blogs to podcasts, video and social media, we'll help you create content that attracts attention, builds credibility and delivers results.

Talk to us about content training View all content courses

01

Writing Skills

Write clearly, concisely and with purpose.

Cut jargon, structure information effectively and make sure the most important point never gets buried.

02

Storytelling & Content Creation

Find the stories inside your organisation and turn them into content audiences care about.

Learn how journalists spot, shape and tell stories – and apply the same thinking to your own channels.

03

Video & Social Content

Plan, film and edit video content that works on the platforms your audiences use.

Practical, hands-on sessions using the equipment your teams already have.

04

Podcasting

Plan, record, host and produce a podcast that has a clear purpose and audience.

Covering format, interviewing, sound quality, editing and promotion.

Audience-First Thinking

Start with what your audience needs, not what you want to say.

Clear, Concise Writing

Say more with fewer words and remove the jargon.

Structure & Flow

Organise information so readers stay with you to the end.

Headlines & Openings

Earn attention in the first few seconds.

Interviewing

Ask better questions and draw out stronger answers.

Editing

Sharpen your own and other people's work with confidence.

Channel Craft

Adapt content for intranet, email, web, social, video and audio.

Measuring Impact

Understand what worked, what didn't and why.

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Written feedback on the work produced during the session
Templates, checklists and practical guidance for future content
30 days' complimentary access to Thirty Seven – our AI-powered communication coach
12 months' access to our private learning area and online resources

Tom Idle

Content Strategy, Storytelling & Podcasting

Tom is a journalist, editor, content strategist and podcast producer with more than 20 years' experience helping organisations create content that engages audiences and drives action. Drawing on a career spent developing editorial strategies, producing podcasts and creating content for global organisations and leading publications, he helps delegates strengthen their writing, storytelling and content creation skills and communicate complex ideas with clarity and impact.

Toby Sadler Media Trainer

Toby Sadler

Video, Photography & Mobile Content Creation

Toby helps organisations create high-quality content using smartphones and mobile technology. Combining his background in broadcast journalism and digital storytelling, he helps delegates build practical skills in filming, editing, photography and visual communication.

His hands-on approach shows teams how to create professional content quickly and confidently, helping them tell stronger stories and produce engaging content for websites, social media, internal communications and digital campaigns.

Jonathan_Pollinger

Jonathan Pollinger

AI, Content Strategy & Digital Engagement

Jonathan helps organisations create content that gets noticed. A digital marketing and AI specialist, he has spent more than 15 years helping businesses, charities and public sector organisations increase their reach, strengthen audience engagement and achieve better results through content and social media.

His training combines content strategy, audience insight, AI tools and platform expertise to help teams create, optimise and amplify content more effectively. Practical and highly engaging, Jonathan helps delegates develop the skills and confidence to make digital content work harder.

★ ★ ★ ★ ★

“Media First's content editor assisted in writing content about an important issue that we wanted to raise awareness of.

The style and quality of writing captured the interest of a national TV broadcaster, and as a result, we were able to shine a light on the impact of the cost-of-living crisis and how adult education is helping to ease the way.”

Kathryn R

★ ★ ★ ★ ★

“Media First's help with our first-ever podcast series has been invaluable.

Not only has it guided us through all the technical aspects of creating a podcast and finding the perfect host, but the team has also worked with us to identify potential topics and relevant guests to feature

We’re proud of the finished results: engaging, topical and professional podcasts that present our people and business positively. We couldn’t have achieved this without the support and engagement of the Media First team”

Anna P.

★ ★ ★ ★ ★

"We’ve worked with Media First many times before, and we knew they could understand and deliver on our brief."

"The online course they created is a perfect fit. It’s easily accessible and always available, and the content is pitched at just the right level. It’s made it much easier to quickly brief our new volunteers, and we’re really happy with the way it’s working."

Emma T.

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Is the training suitable for experienced content professionals?

Yes.

Some participants are new to content creation. Others are experienced communicators looking to improve content strategy, audience engagement, thought leadership, editorial processes or channel performance.

Because every programme is bespoke, the level of challenge, examples and exercises are tailored to the experience and objectives of the participants.

Can you help us develop executive thought leadership content?

Yes.

Many organisations want their leaders and subject matter experts to contribute more effectively to industry conversations, build credibility and strengthen organisational visibility.

We help participants identify valuable themes, develop stronger messages, gather insights, create compelling content and communicate expertise in ways that are relevant and engaging for target audiences.

Thought leadership development is a natural extension of strong content creation and communication skills.

Can you help subject matter experts create content?

Absolutely.

Many organisations have highly knowledgeable specialists who struggle to transform expertise into engaging content.

Our training includes interviewing techniques, storytelling approaches and content development methods that help experts communicate their knowledge more clearly and confidently. The result is content that remains technically accurate while becoming easier for audiences to understand and engage with.

Can you tailor training to our content challenges and channels?

Yes. Every programme is bespoke.

Training can be designed around your audiences, channels, content priorities and organisational objectives. We can incorporate your existing content, messaging, editorial plans and communication challenges to ensure the learning is practical and immediately relevant.

Whether your focus is internal communications, executive thought leadership, content marketing, podcasting, video content or written communication, the programme is built around your needs.

Do you teach podcasting and video content creation?

Yes.

Many organisations are looking to diversify how they communicate, moving beyond written content alone.

Training can cover podcast planning and hosting, interviewing techniques, video content creation, content development and the skills needed to create engaging audio and visual content. The focus is on helping organisations build internal capability rather than relying solely on external suppliers.

Do you cover AI and content creation?

Yes.

Artificial intelligence is changing how organisations research, plan, create and repurpose content. Effective content creators need to understand how to use these tools efficiently without losing authenticity, accuracy or strategic focus.

Training can explore practical ways to use AI to support idea generation, planning, drafting, repurposing and productivity, while ensuring that communication remains audience-focused, credible and aligned with organisational objectives. The specific content is tailored to the participants and their existing level of experience. This aligns with planned enhancements to the content creation pages around AI.