Building confident
communicators
and stronger organisations.

IKEA wanted its leaders and subject matter experts to communicate clearly and confidently during media interviews, webinars, panel discussions and other high-profile communications opportunities.

Since 2009, Media First has delivered tailored media and communication training programmes for IKEA spokespeople. Our practical, journalist-led training focuses on message development, interview preparation, handling difficult questions and building confidence in realistic media scenarios.

Over a relationship spanning more than 17 years, Media First has helped IKEA develop more confident spokespeople, strengthen its media engagement and support the delivery of successful national media coverage.

Arcadis wanted to test how its global communications teams would respond to a fast-moving crisis that evolved over 24 hours and moved between teams in Europe, North America and Australia.

Media First designed and delivered a 24-hour global crisis simulation using the Conducttr platform, testing media handling, stakeholder communications, leadership visibility and global handovers.

The exercise identified strengths in media handling and global coordination, while highlighting opportunities to improve message escalation and leadership visibility during complex incidents.

Nationwide wanted spokespeople and subject matter experts to explain complex financial topics clearly, confidently and consistently across a wide range of media opportunities.

For more than 17 years, Media First has delivered tailored media training for representatives from across Nationwide. Training combines practical interview exercises, journalist-led coaching and message development techniques tailored to the needs of financial services spokespeople.

Media First has helped Nationwide develop confident, credible spokespeople capable of making complex financial topics accessible to customers, journalists and wider audiences.