Whilst it is impossible to predict the exact form a crisis media management situation will take, having a document that identifies risks and forecasts potential pitfalls is a great starting point for following the crisis comms mantra of expecting the unexpected.
Having a CEO refuse media training is a nightmare scenario for PR and comms officers. Here are some of the reasons given by CEOs for not having media training and how you can overcome them.
The biggest test to an organisation’s reputation is how it handles a crisis. To help you, here are the six things you need to focus on when you are in the eye of the storm.
Every organisation, big or small, needs spokespeople who can promote its achievements and defend its reputation in a crisis.
Here’s a question which comes up regularly on our media training courses - should you ever go ‘off the record’ with a reporter?
When an organisation finds itself in a crisis you can almost guarantee that the chief executive or company chairman will be thrust in front of the media glare as the spokesperson.
‘Has this press release been seen by everyone?’ is a question that strikes a sense of dread into comms managers. It means your carefully crafted words, designed to grab the attention of the world’s media, have to be approved by a number of senior colleagues around the organisation, many of whom may not have any comms experience, media training or understanding of how the media works.
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