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The media landscape is rapidly evolving. But we've captured the key changes you need to know into one handy blog.

What happens when you use industry jargon and boardroom language in a media interview? Find out with this recent example.

It's a promotional video that has been widely ridiculed. What went wrong? And what media training lessons can you learn from it?

What happens when a PR professional interrupts a media interview? Discover the fallout from the latest example and how you can avoid this situation.

British Airways has stepped up and secured some great PR by taking advantage of a competitors slip up. What can you learn from it?

Coca-Cola has created a stir by again using AI to create its Christmas advert? Why has it gained so much coverage? And should it be concerned by the backlash?

What PR and comms lessons can you learn from the launch of this new 'Killer' protein bar? Read this article to find out.

What media training lessons can you learn from this interview where the spokesperson refused eight times to answer a question?

Is it ever ok to freeze out a news organisation or refuse to speak to its reporters again?

Looking for advice on how to give your leaders better feedback on their media interviews? We discussed the topic in a recent masterclass. Catch up on it here.

How does AI decide what to cite in its search results? A new report has revealed some fascinating insight for comms and PR professionals.

The media landscape has transformed dramatically in recent years. Would some expert tips on how to navigate these changes help with you comms and PR work?

What can you learn about crisis comms from the attention-grabbing story of the two bears who escaped from their enclosure? Read this article to fin out.

Looking to make better use of AI in your comms work? Or feeling overwhelmed by the range of AI options? We've got you? Let use guide you through to AI clarity.

Learn the essentials of message development and discover how to craft clear, compelling messages that resonate with your audience. From key components to effective strategies, our guide covers everything you need to create impactful communication.

An investigation has revealed that AI is making it easier for fake experts to get into the media. What impact could this have on your comms work?

Could you handle a panel TV discussion? Its a difficult media appearance to master. But one CEO has shown how it can be done

The New York Times, The Financial Times, Associated Press, The Washington Post and Reuters. These are just some of the many worldwide publications that have covered stories on conkers this month.

Why is the media coverage so often dominated by negative news? It’s a question often asked by delegates during our media training courses. We’ve all seen examples of negative stories going almost instantly viral.

What happens when you fail to consider the location for your media interview? Find out in the blog together with some expert tips for getting it right.