Crisis management testing

Crisis management testing

The biggest test of a company’s reputation is how it handles a crisis. Some crises will be bigger than others, but all have the potential to cause a media storm, 24 hour news coverage, unhappy customers, employees asking questions and falling share prices.

Your team need to be able to quickly assess the situation, identify the level and risk of the incident, notify all key parties at speed, implement a plan to brief and manage all relevant audiences, produce a holding statement and field spokespeople, as appropriate to communicate your response and actions.

All of which is great in theory, but how will your team cope when the pressure is really on? Our expert team of journalists can help you test your response and then recommend best practice improvements so you can be confident you’ll be ready for any eventuality.

Working with you, we’ll establish a realistic scenario up front and then as the crisis breaks we’ll provide appropriate, professionally produced TV, print, radio and social media coverage to reflect the public mood and move the story on.

We’ll take you through a complete role-play scenario, with a crisis that builds throughout the day, and which will see your team dealing with constant phone calls, putting together and issuing statements, managing press conferences and prioritising appropriate public responses, as they attempt to manage an escalating and unpredictable situation.

Accompanied by a full debrief, our team will ensure you have the best possible preparation for remaining in control when a crisis breaks for real.