Face to face or online training to meet your needs and timescales.
Real world, current and tested techniques.
Develop, hone and test your crisis response with our working journalists.
Gain confidence that you are well prepared to manage a crisis situation.
Designed around your team's specific needs and experience.
The biggest test of a company’s reputation is how it handles a crisis. Some crises will be bigger than others, but all have the potential to cause a media storm, 24 hour news coverage, unhappy customers, employees asking questions and falling share prices.
Your team need to be able to quickly assess the situation, identify the level and risk of the incident, notify all key parties at speed, implement a plan to brief and manage all relevant audiences, produce a holding statement and field spokespeople, as appropriate to communicate your response and actions.
All of which is great in theory, but how will your team cope when the pressure is really on? Our expert team of journalists can help you test your response and then recommend best practice improvements so you can be confident you’ll be ready for any eventuality.
Working with you, we’ll establish a realistic scenario up front and then as the crisis breaks we’ll provide appropriate, professionally produced TV, print, radio and social media coverage to reflect the public mood and move the story on.
We’ll take you through a complete role-play scenario, with a crisis that builds throughout the day, and which will see your team dealing with constant phone calls, putting together and issuing statements, managing press conferences and prioritising appropriate public responses, as they attempt to manage an escalating and unpredictable situation.
Accompanied by a full debrief, our team will ensure you have the best possible preparation for remaining in control when a crisis breaks for real.
We were pleased with the way Media First worked with us to create a scenario which challenged us on a number of different levels. The fast-paced nature of the scenario gave us insight into how we work as a team under pressure, and the way that Media First’s journalists responded in real-time to our response made if feel as genuine as possible and was useful for us as we plan for the future.
We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.SEE ALL