Why social media training matters for your business
Social media is part of everyday life.
More than 4.5 billion people now use it worldwide. In 2015, that figure was over two billion.
Growth is so rapid that 13 new users start using social media for the first time every second.
Estimates suggest the number of users will exceed 6 billion by 2027.
And businesses are joining the trend to raise their online profile. The Office for National Statistics reports that about 57 per cent of small businesses in the United Kingdom now use social media for marketing purposes.
Companies are turning to the likes of Facebook, Twitter and LinkedIn, or setting up a YouTube channel as part of their online marketing and advertising activities.
This includes sharing positive stories, celebrating milestones and success, engaging with customers, recognising team achievements and discussing industry news.
But many struggle to make an impact, be heard above the noise and achieve a return on their investment (social ROI).
Some are also unsure what to do when their company's reputation comes under fire on social media channels.
When brands trend on social media for the wrong reasons, it often captures the attention of traditional media, creating the potential for extensive reputational damage.
Our social media training courses can explore how to handle this threat. And our media and crisis management training courses will also help in this instance.
What makes our social media courses different?
We have been delivering communication skills training courses for around 40 years.
This includes working with 40 of the FTSE 100.
Often this includes helping with their social media marketing activity.
All our courses are delivered by social media oracles, current working journalists and communications experts who know what it takes to engage an audience online.
As media and communications training experts, we also emphasise the importance of being authentic, personable and hitting the right tone on social media.
What also makes our courses different is that they are bespoke.
We spend time getting to know your business and industry, the services your offer and your social media strategy and practices.
We'll then create a course around your knowledge, understanding, skills and aims.
It can be delivered online or face-to-face at our studios or your workplace.
And you and your colleagues can look forward to a hands-on course that teaches new skills and helps you create more engaging and sharable content.
More than a social media marketing course
Wherever you are with your social media strategy and whatever training option works best for you, your course will be more than a training day.
We take our aftercare seriously and see it as a crucial part of team and personal development.
So, a few days after your social media marketing course, you can expect detailed feedback from our tutors, together with easy-to-apply techniques, tools and tips.
And, if they sign up to join our mailing list, your delegates will receive our regular blogs, which often explore relevant social media marketing tips, advice, case studies and best practice.
Recent posts have included advice on managing the threat of a social media boycott and a look at why smartphone video should be part of your comms strategy.