Social media training courses

Social media courses

Even though social media has become an integral part of most organisations’ communications plans, it can be hard to keep up with the pace of change.

Many organisations also struggle to use social media effectively and fail to see a return on investment.

No matter what stage of the social media journey you and your organisation are at, we can devise a social media course based on your requirements, expertise and goals.

Our practical, hands-on social media training for business courses will help you produce more shareable and engaging content and achieve better brand awareness.

We can help you explore and develop social media and online marketing strategies and work with you to select appropriate software and applications to help you manage your time, stay connected and achieve your business goals.

And at a time when brand reputations can shatter almost immediately online, we can also help you respond effectively to a social media crisis. This includes showing how your social media teams can become integrated with media and comms teams and be viewed as an asset during a reputational crisis.

Our social media courses are bespoke. Depending on your experience, your training could be led by a social media expert, an internet psychologist or a journalist.

Our tutors – some of the country’s leading social media authorities - have a unique understanding of what makes audiences tick and how to create compelling content that stops thumbs scrolling and gets fingers clicking the share button.

Whether you need a one-off-training session, ongoing support, a large group course or some one-to-one training, our dedicated account managers will work with you to understand your exact requirements and create a unique course.

We have delivered social media training to some of the country’s biggest brands, and our courses can take place anywhere in the UK and beyond.

What will I learn on this training course?

All our courses are bespoke.

So, what your social media course looks like will depend on your objectives and experience. Sometimes we build courses for businesses just starting on their social media journey.

On other occasions, we work with businesses with an established social media presence who are looking for a bit more cut through.

If you are relatively new to social media, your training could:

• Guide you through the main social media channels and show you how to use them to tell your story, grow your business and reach more customers
• Build your social media skills and confidence
• Help you create the right tone of voice for your organisation (and make it sound human)
• Show you how to use visual content to grab attention
• Introduce you to the tools that make social media easier
• Help you understand the social media risks and navigate the pitfalls

If you are more experienced on social media, your training could include:

• Expert advice on how to create more engagement
• Getting more creative with your content
• Bringing storytelling into your social media content
• Building a compelling social media content calendar
• How to set the right social media goals for your business
• How to make brilliant social media videos using just your smartphone
• How to handle social media crises (and when you can ignore the haters)

Wherever you and your business are with social media, our teams will work with you to understand your needs, requirements and ambitions and build a course that supports, inspires, energises and motivates. 

Why social media training matters

Social media is part of everyday life.

More than 4.5 billion people now use it worldwide. In 2015, that figure was just over two billion.

Growth is so rapid that 13 new users start using social media for the first time every second.

And it is estimated that 60 per cent of the world’s population will use social media by the first quarter of 2022.

Businesses increasingly turn to social media to raise their profile, share positive stories, celebrate milestones, engage with customers, recognise team achievements and share industry news.

But many struggle to make an impact, be heard above the noise and get a return on their investment.

Many are also unsure what to do when their reputation comes under fire on social media channels.

Our training will help.

Where will my social media training take place?

Your social media course can take place face-to-face or remotely.

We can run the course from our training centre in Reading. We can come to your offices or host it in a hired room anywhere in the country – it all depends on what works best for you and your delegates.

But you don’t need to leave your home to access our training. We’ve run many social media courses through videoconferencing software – such as Zoom and Teams – which bring all the great content from our classroom training straight into your living room.

But that’s not all. We also offer an on-demand online smartphone video course, which guides you through everything you need to know about making brilliant video content for social media on your phone. Delivered by Anna Brees – a familiar face you will probably recognise from television - the training is available as soon as you enrol and can be completed at your pace.

Additionally, we can build an on-demand social course specifically for your organisation – a cost-effective way of ensuring everyone in your business has a better understanding of the benefits and pitfalls of social media.

More than a training day

Whatever your starting point and whatever training option works best for you, your course will be more than a training day.

We take our aftercare seriously. So, a few days after your training, you can expect detailed feedback from our tutors, together with easy-to-apply techniques and tips.

And, if they sign up to join our mailing list, your delegates will receive our regular blog, which often includes social media tips, advice and case studies. Recent posts have included advice on managing the threat of a social media boycott and a look at why smartphone video should be part of your comms strategy.

What happens next?

If you like the sound of our social media training and what to find out more, get in touch for a chat.

Our account managers will answer any questions you may have, take you through all our training options in more detail, and help you start to build a bespoke course to help you make the most of social media.