Social media training

Convenient

Face to face or online training to meet your needs and timescales.

Flexible

Courses can be delivered face-to-face or online.

Trends

Understand the latest social media trends.

Bespoke

Courses shaped around your specific needs and experience.

Practical

Our hands-on training will help you produce more shareable and engaging content.

Social media training

Social media is an integral part of corporate communications and public relations plans.

But it can be hard to keep up with the pace of change.

Many organisations also struggle to use social media effectively.

This means they fail to see a return on investment for their marketing work on Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Snapchat, Pinterest and other crucial channels.

No matter where you and your organisation are at with your social media activity, we can develop a course for your requirements, expertise and goals.

Our practical training courses will help your business produce more shareable and engaging content that excites your customers and builds brand awareness.

We can help you explore and develop social media and online marketing strategies and advertising.

And work with you to select appropriate software, applications and online tools to help you manage your time, shape conversations, stay connected with your customers and achieve your business goals.

At a time when brand reputations can shatter almost immediately online, we can teach you how to respond effectively when a crisis breaks on a social media platform.

This includes showing how your social media teams and marketers can become integrated with media, comms and marketing teams and viewed as an asset during a reputational crisis.

Our social media courses are bespoke. Depending on your experience and social media marketing skills, your course could be led by a social media expert, an internet psychologist or a journalist.

Our tutors – some of the country’s leading social media authorities - have a unique understanding and knowledge of what makes audiences tick. And how to create compelling content that stops thumbs scrolling and gets fingers clicking the share button.

Do you need a one-off training session? Ongoing support? A large group course? One-to-one training? Do you just want to explore how to better use social media and make your content stand out?

We have delivered training to some of the country’s biggest brands, and our courses can take place anywhere in the world or online.

Face-to-face

Our social media courses can take place face-to-face or online.

You can join us at our training studios in Reading.

We can come to your offices or host it in a hired room anywhere in the country – it all depends on what works best for you and your delegates.

Online

But you don’t need to leave your home to join a course.

We’ve run many social media marketing courses online through videoconferencing software – such as Zoom and Teams – which bring all the great content from our classroom into your living room or office.

Online training courses allowed companies to continue to develop their people during lockdowns. And their convenience and flexibility mean they remain popular.

On-demand

But that’s not all.

We also offer an on-demand online smartphone video course. It guides you through all the details you need to know about making professional video content on your phone to boost your social media marketing activity.

Delivered by Anna Brees – a familiar face you will probably recognise from television - the course is available as soon as you enrol, and can complete it at your pace.

And you get unlimited access for a year - meaning you can dip back into it whenever you want to work on your video skills.

Additionally, we can create an on-demand, online social media course for your business. This is a cost-effective way of ensuring everyone in your business has a better understanding of the benefits and pitfalls of social media, both for your company and their career.

All our courses are bespoke.

So, what your social media course looks like will depend on your objectives, experience, knowledge, business needs and marketing goals.

Sometimes we build courses for companies starting on their social media journey.

On other occasions, we work with companies with an established social media presence looking to achieve greater success and cut-through.

There's no better time to get started. Social media skills are now vital for business goals and individual career ambitions.

We can build a course to develop your social media knowledge and skills, improve your understanding of the key social media platforms and develop your business brand.

Your course could include:

  • A guide to the main social media platforms, like Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Snapchat, Pinterest and those you should focus on
  • How you can use them to tell your story, reach your target audience and shape the online conversations about your brand
  • Building brand awareness and reaching new customers through social media marketing activity
  • Developing your skills, confidence and social media strategies
  • Creating the right tone of voice for your brand (and make it sound human)
  • Introducing the online tools, best practices and top tips that will make social media easier for your team
  • Understanding the social media risks for your company
  • Navigating the pitfalls
  • How to measure the success of your social media activities (including using Google Analytics). And prove the return on investment for your business.

We can build a social media training course to take your efforts to the next level and enhance your digital marketing efforts.

All our training is bespoke, but your course could include:

  • Expert, in-depth, advice on creating more social media engagement
  • Advanced techniques to help you get more creative with your content
  • How to bring brand storytelling into your social media marketing content
  • Building a professional and compelling content calendar
  • How to make brilliant social media video (using your smartphone)
  • Building an effective social media strategy and setting the right social media goals
  • How to handle a crisis on your business social media channels
  • When you can ignore the haters and trolls
  • How to make the most of your social ads
  • Making the most of Google Analytics

Our popular courses are for anyone who works on social media for your business or who wants to learn new skills.

It doesn't matter whether you are an avid user of Facebook or an infrequent Tweeter on Twitter, we can help.

We've provided social media marketing training for:

  • Social media marketers
  • Advertising and marketing managers
  • Comms, media and marketing teams
  • Senior business leaders - giving them an understanding of the strategies so they can approve social media budgets
  • Individuals looking to boost their professional skills, career and personal brand


Why social media training matters for your business

Social media is part of everyday life.

More than 4.5 billion people now use it worldwide. In 2015, that figure was over two billion.

Growth is so rapid that 13 new users start using social media for the first time every second.

Estimates suggest the number of users will exceed 6 billion by 2027.

And businesses are joining the trend to raise their online profile. The Office for National Statistics reports that about 57 per cent of small businesses in the United Kingdom now use social media for marketing purposes.

Companies are turning to the likes of Facebook, Twitter and LinkedIn, or setting up a YouTube channel as part of their online marketing and advertising activities.

This includes sharing positive stories, celebrating milestones and success, engaging with customers, recognising team achievements and discussing industry news.

But many struggle to make an impact, be heard above the noise and achieve a return on their investment (social ROI).

Some are also unsure what to do when their company's reputation comes under fire on social media channels.

When brands trend on social media for the wrong reasons, it often captures the attention of traditional media, creating the potential for extensive reputational damage.

Our social media training courses can explore how to handle this threat. And our media and crisis management training courses will also help in this instance.

What makes our social media courses different?

We have been delivering communication skills training courses for around 40 years.

This includes working with 40 of the FTSE 100.

Often this includes helping with their social media marketing activity.

All our courses are delivered by social media oracles, current working journalists and communications experts who know what it takes to engage an audience online.

As media and communications training experts, we also emphasise the importance of being authentic, personable and hitting the right tone on social media.

What also makes our courses different is that they are bespoke.

We spend time getting to know your business and industry, the services your offer and your social media strategy and practices.

We'll then create a course around your knowledge, understanding, skills and aims.

It can be delivered online or face-to-face at our studios or your workplace.

And you and your colleagues can look forward to a hands-on course that teaches new skills and helps you create more engaging and sharable content.

More than a social media marketing course

Wherever you are with your social media strategy and whatever training option works best for you, your course will be more than a training day.

We take our aftercare seriously and see it as a crucial part of team and personal development.

So, a few days after your social media marketing course, you can expect detailed feedback from our tutors, together with easy-to-apply techniques, tools and tips.

And, if they sign up to join our mailing list, your delegates will receive our regular blogs, which often explore relevant social media marketing tips, advice, case studies and best practice.

Recent posts have included advice on managing the threat of a social media boycott and a look at why smartphone video should be part of your comms strategy.

Regional press officers from England, Scotland and Wales all attended social media training with Media First, and, without exception, found it helpful and thought-provoking. Particularly noteworthy was the way the trainer successfully addressed the needs of people from a variety of backgrounds, some of whom were relatively new to many aspects of social media, while others were more knowledgeable. It was a stimulating and interesting day for all who attended.

— Jason Mann, Head of BT Regional Press Office

Like the sound of our courses?

Want to join the growing list of organisations that trust us to develop their social media strategy and skills?

Speak to one of our account managers.

They’ll answer any questions you may have. And they will take you through all our face-to-face and online training options in more detail, and help you start to build your course.

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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Graham Jones

Graham is a psychologist who specialises in helping businesses understand social media and how it impacts on their customer relationships and marketing.

Simon Brooke

Journalist and editor Simon writes regularly for The Times, The Financial Times, The Daily Telegraph, The Express, The Daily Mail and Business Life magazine.

Lynne Wallis

Lynne is a versatile journalist who has written news, features, investigations and column style pieces for multiple newspapers and magazines over a thirty year career.

Emma Nelson

Emma's varied TV and radio career makes her particularly adept at helping big brands and niche businesses to hone, simplify and successfully deliver their messages.

Our Training Team

Our courses are delivered by current working journalists, along with PR and communications professionals - all of whom are expert and experienced trainers.

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