Social media training courses

Convenient

Face to face or online training to meet your needs and timescales.

Flexible

Courses can be delivered face-to-face or online.

Trends

Understand the latest social media trends.

Bespoke

Courses shaped around your specific needs and experience.

Practical

Our hands-on training will help you produce more shareable and engaging content.

Social media courses

Social media training for all levels of experience and seniority 

Social media has become an integral part of most organisations’ communications plans, but it can be hard to keep up with the pace of change.

Many organisations also struggle to use social media effectively and fail to see a return on investment.

No matter what stage of the social media journey you and your organisation are at, we can devise a social media course based on your requirements, expertise and goals.

Our practical, hands-on social media training for business courses will help you produce more shareable and engaging content and achieve better brand awareness.

We can help you explore and develop social media and online marketing strategies and work with you to select appropriate software and applications to help you manage your time, stay connected and achieve your business goals.

And at a time when brand reputations can shatter almost immediately online, we can also help you respond effectively to a social media crisis. This includes showing how your social media teams can become integrated with media and comms teams and be viewed as an asset during a reputational crisis.

Our social media courses are bespoke. Depending on your experience, your training could be led by a social media expert, an internet psychologist or a journalist.

Our tutors – some of the country’s leading social media authorities - have a unique understanding of what makes audiences tick and how to create compelling content that stops thumbs scrolling and gets fingers clicking the share button.

Whether you need a one-off-training session, ongoing support, a large group course or some one-to-one training, our dedicated account managers will work with you to understand your exact requirements and create a unique course.

We have delivered social media training to some of the country’s biggest brands, and our courses can take place anywhere in the UK and beyond.

 

Your social media course can take place face-to-face or remotely.

We can run the course from our training centre in Reading. We can come to your offices or host it in a hired room anywhere in the country – it all depends on what works best for you and your delegates.

But you don’t need to leave your home to access our training. We’ve run many social media courses through videoconferencing software – such as Zoom and Teams – which bring all the great content from our classroom training straight into your living room.

But that’s not all. We also offer an on-demand online smartphone video course, which guides you through everything you need to know about making brilliant video content for social media on your phone. Delivered by Anna Brees – a familiar face you will probably recognise from television - the training is available as soon as you enrol and can be completed at your pace.

Additionally, we can build an on-demand social course specifically for your organisation – a cost-effective way of ensuring everyone in your business has a better understanding of the benefits and pitfalls of social media.

All our courses are bespoke.

So, what your social media course looks like will depend on your objectives and experience. Sometimes we build courses for businesses just starting on their social media journey.

On other occasions, we work with businesses with an established social media presence who are looking for a bit more cut through.

Your training could help

  • Guide you through the main social media channels and show you how to tell your story
  • Grow your business and reach more customers
  • Build your social media skills and confidence
  • Show how visual content can grab attention
  • Create the right tone of voice for your organisation (and make it sound human)
  • Introduce the tools to make social media easier
  • Understand the social media risks
  • Show you how to navigate the pitfalls

Your training could include

  • Expert advice on how to create more engagement
  • Getting more creative with your content
  • Bringing storytelling into your social content
  • Building a compelling content calendar
  • How to make brilliant social media videos (using just your smartphone)
  • Setting the right social media goals
  • How to handle social media crises
  • When you can ignore the haters


Why social media training matters

Social media is part of everyday life.

More than 4.5 billion people now use it worldwide. In 2015, that figure was just over two billion.

Growth is so rapid that 13 new users start using social media for the first time every second.

And it is estimated that 60 per cent of the world’s population will use social media by the first quarter of 2022.

Businesses increasingly turn to social media to raise their profile, share positive stories, celebrate milestones, engage with customers, recognise team achievements and share industry news.

But many struggle to make an impact, be heard above the noise and get a return on their investment.

Many are also unsure what to do when their reputation comes under fire on social media channels.

Our training will help.

 

More than a training day

Whatever your starting point and whatever training option works best for you, your course will be more than a training day.

We take our aftercare seriously. So, a few days after your training, you can expect detailed feedback from our tutors, together with easy-to-apply techniques and tips.

And, if they sign up to join our mailing list, your delegates will receive our regular blog, which often includes social media tips, advice and case studies. Recent posts have included advice on managing the threat of a social media boycott and a look at why smartphone video should be part of your comms strategy.

 

How do I book social media training?

If you like the sound of our social media training and what to find out more, get in touch for a chat.

Our account managers will answer any questions you may have, take you through all our training options in more detail, and help you start to build a bespoke course to help you make the most of social media.

Regional press officers from England, Scotland and Wales all attended social media training with Media First, and, without exception, found it helpful and thought-provoking. Particularly noteworthy was the way the trainer successfully addressed the needs of people from a variety of backgrounds, some of whom were relatively new to many aspects of social media, while others were more knowledgeable. It was a stimulating and interesting day for all who attended.

— Jason Mann, Head of BT Regional Press Office

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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Graham Jones

Graham is a psychologist who specialises in helping businesses understand social media and how it impacts on their customer relationships and marketing.

Simon Brooke

Journalist and editor Simon writes regularly for The Times, The Financial Times, The Daily Telegraph, The Express, The Daily Mail and Business Life magazine.

Lynne Wallis

Lynne is a versatile journalist who has written news, features, investigations and column style pieces for multiple newspapers and magazines over a thirty year career.

Emma Nelson

Emma's varied TV and radio career makes her particularly adept at helping big brands and niche businesses to hone, simplify and successfully deliver their messages.

Our Training Team

Our courses are delivered by current working journalists, along with PR and communications professionals - all of whom are expert and experienced trainers.

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