Business writing skills training

Business writing skills training courses

Not only do good business writing skills still matter, but written communication is becoming more crucial than ever.

Emails, blogs, social media posts, website copy, press releases, branded content, marketing material and white papers are powerful tools requiring excellent business writing skills to reach the intended audience and have the desired impact.

Even an effective speech needs to be written well in advance.

Writing emails alone accounts for 10 per cent of our working lives, according to researchers.

But writing and capturing your thoughts and intentions in words – and ensuring they are easy for others to follow - is hard. In the words of American author Walter Zinsser, “it’s one of the hardest things people do”.

Perhaps your press releases are not grabbing the attention of journalists, or your internal communications are failing to motivate your workforce. Are your speeches falling flat? Is the branded content you put so much effort into producing going largely unnoticed? Maybe you are just fed up of reading confusing emails and unclear reports.

Whatever your writing requirement, our current working journalist tutors, and bespoke training packages, will help you create more engaging, impactful, precise and accurate content which will elicit the response you need.

What are my training options?

Our business writing skills courses are flexible. We can train you and your team anywhere at any time - you don’t need even need to leave your home.

And our training options all work for individuals and groups.

Why do we need good writing skills?

Pause for a minute and think about how much of your job involves writing?

Were you surprised by your answer?

Workplace communication has changed and, for many of us, writing fills a bigger part of our working lives than we realise – consider how much of your day is spent on email.

Typically, we spend 11 hours of the working week on email. But writing doesn’t stop there.

Many of us will also need to write presentations, reports, memos, letters and notes.

Others will need to write social media posts, improve brand awareness and drive search engine ranking.

The good news is that however confident or unsure you and your team feel about your writing skills, they can be improved - with a little help.

As the advertising tycoon David Ogilvy once said: “Good writing is not a natural gift. You have to learn to write well.”

What makes our business writing skill training different?

Our business writing skills courses are bespoke. We will spend time getting to know your business.

We will then design a course to meet your needs and requirements.

And it will be delivered by people who use the right words every day to inform, educate, entertain and grab attention – current working journalists.

Who should take the training?

Everyone needs good business writing skills.

And every organisation needs people who can write with confidence and clarity.

Whether your job involves preparing proposals and sending emails, or you need to produce social media content and marketing material, the ability to write is a much sought-after skill.

And we will tailor the training to your needs, experience and confidence levels.

How do I book Writing Skills training?

If you like the sound of our writing skills training and want to find out more, get in touch for a chat.

Our account managers will answer any questions you may have, take you through all our training options in more detail, and help you start to build your bespoke course.