Writing skills training courses

Writing Skills training courses

Not only does good business writing still matter, but written communication is becoming more important than ever.

Emails, blogs, social media posts, website copy, press releases, branded content, marketing material and white papers are all powerful tools which require good writing skills to reach the intended audience and have the desired impact.

Even an effective speech needs to be written well in advance.

Writing emails alone will account for 10 per cent of our working lives according to researchers and even an effective speech needs to be written well in advance.

But writing and capturing your thoughts and intentions in words is hard. In the words of American author Walter Zinsser, “it’s one of the hardest things people do”.

Perhaps your press releases are not grabbing the attention of journalists or your internal communications are failing to motivate your workforce. Perhaps your speeches are falling flat or that branded content you put so much effort into producing is going largely unnoticed.

Whatever your writing requirement, our current working journalist tutors are ideally placed to help you create more engaging and impactful content which will elicit the response you are looking for.

No matter what writing experience you and your team have, we will devise a bespoke and practical course to meet your requirements.

Our courses will help you structure your writing, select the best language, master the art of persuasion and make the best use of facts, stories and case studies.

Each course is delivered by working journalists and television presenters, who come from national, regional and local media and have a unique understanding of what makes audiences tick.

They have extensive experience in writing engaging copy and are also perfectly placed to advise on producing eye-catching headlines, generating content ideas, editing accurately, researching efficiently and proofing quickly.