Business writing skills training

Constructive

Receive immediate and constructive feedback during your training.

Edit

Learn the editing and proofing techniques journalists use.

Bespoke

Courses are designed to meet your exact requirements.

Tutors

Training delivered by current working journalists.

Convenient

Face to face or online training to meet your needs and timescales.

Business writing skills training courses

Not only do good business writing skills still matter, but written communication is becoming more crucial than ever.

Emails, blogs, social media posts, website copy, press releases, branded content, marketing material and white papers are powerful tools requiring excellent business writing skills to reach the intended audience and have the desired impact.

Even an effective speech needs to be written well in advance.

Writing emails alone accounts for 10 per cent of our working lives, according to researchers.

But writing and capturing your thoughts and intentions in words – and ensuring they are easy for others to follow - is hard. In the words of American author Walter Zinsser, “it’s one of the hardest things people do”.

Perhaps your press releases are not grabbing the attention of journalists, or your internal communications are failing to motivate your workforce. Are your speeches falling flat? Is the branded content you put so much effort into producing going largely unnoticed? Maybe you are just fed up of reading confusing emails and unclear reports.

Whatever your writing requirement, our current working journalist tutors, and bespoke training packages, will help you create more engaging, impactful, precise and accurate content which will elicit the response you need.

 

What are my training options?

Our business writing skills courses are flexible. We can train you and your team anywhere at any time - you don’t need even need to leave your home.

And our training options all work for individuals and groups.

Our traditional training format remains hugely popular.

We can host the course at our training studios in Reading, your offices or a hired room – whatever works best for you and those you want us to train.

You can expect an engaging and interactive course that guides your delegates through all the crucial theory and then let them put their learning to the test, with feedback from our expert tutors.

We can also hold our business writing skills courses on video conferencing software, such as Zoom and Teams.

This option means you can access all the brilliant training you would experience in a classroom without needing to leave your home – perfect if you have delegates working across the country, in different time zones, or when lockdown restrictions are in place.

Just like our face-to-face option, the course is interactive, with lots of opportunities for delegates to write and put what they are learning to the test. 

If you are looking for a business writing skills course that will help you produce more compelling content, and that is available whenever you need it, we have you covered.

Our on-demand How to write engaging content course will guide you through everything you need to know to create content that is thumb-stoppingly good.

The training takes about an hour to complete and will show you how to structure your writing like reporters. We will guide you through the language you should and shouldn’t use, the importance of simplicity, and how to make your writing look more appealing.

Because this training is online, it is ready when you are, and you can access it whenever you want. And you can always revisit it if you need to remind yourself of what you have learnt.

We also have an option enabling you to spend time with one of our tutors. This would be carried out on Zoom or face-to-face and could be used to review and provide feedback on your content.

Why do we need good writing skills?

Pause for a minute and think about how much of your job involves writing?

Were you surprised by your answer?

Workplace communication has changed and, for many of us, writing fills a bigger part of our working lives than we realise – consider how much of your day is spent on email.

Typically, we spend 11 hours of the working week on email. But writing doesn’t stop there.

Many of us will also need to write presentations, reports, memos, letters and notes.

Others will need to write social media posts, improve brand awareness and drive search engine ranking.

The good news is that however confident or unsure you and your team feel about your writing skills, they can be improved - with a little help.

As the advertising tycoon David Ogilvy once said: “Good writing is not a natural gift. You have to learn to write well.”

 

What makes our business writing skill training different?

Our business writing skills courses are bespoke. We will spend time getting to know your business.

We will then design a course to meet your needs and requirements.

And it will be delivered by people who use the right words every day to inform, educate, entertain and grab attention – current working journalists.

  • How to write better emails
  • Getting to the point quickly
  • How to engage your readers
  • Common mistakes and how to avoid them
  • How to construct clear sentences and ensure the reader understands what you are saying
  • Proven techniques to improve all forms of writing
  • Proofreading tips to cut out the mistakes

  • How to motivate and persuade readers
  • Understanding your audiences and how to write for them
  • How to make your message resonate
  • How to build your brands personality and writing style
  • Stripping out the jargon and industry-speak
  • Professional proofreading techniques and tricks
  • Polishing your grammar (and when you can ignore the rules)

  • How to make your content stand out in a crowded marketplace
  • How to plan your content
  • Choosing the right structure
  • Creating the right tone of voice for your brand
  • Writing headlines that entice readers
  • How to improve the readability of your writing
  • The value of headings, sub-headings, lists, white space and visuals in your content
  • How to edit and tighten your copy


Who should take the training?

Everyone needs good business writing skills.

And every organisation needs people who can write with confidence and clarity.

Whether your job involves preparing proposals and sending emails, or you need to produce social media content and marketing material, the ability to write is a much sought-after skill.

And we will tailor the training to your needs, experience and confidence levels.

 

How do I book Writing Skills training?

If you like the sound of our writing skills training and want to find out more, get in touch for a chat.

Our account managers will answer any questions you may have, take you through all our training options in more detail, and help you start to build your bespoke course.

We enjoyed the course very much and learned a lot from it. Simon was very good, he first took us through the steps of what points we needed to consider in order to get the information we need from an interview. By making us participate in this process, drawing on our own personal stories it made it easier to remember. He also gave us good pointers on how to frame our story, where to start and how to catch the reader’s interest. Getting us to interview each other and write a short article following from that helped us to realise that we could actually write something interesting.

— Saadia John, Be the Change Co-ordinator, Lloyd’s Register

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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Simon Brooke

Journalist and editor Simon writes regularly for The Times, The Financial Times, The Daily Telegraph, The Express, The Daily Mail and Business Life magazine.

Charles Abel

A tenacious and experienced news, business and technical journalist, Charles provides blue chip and public sector organisations with the skills to face the toughest interviews.

Lynne Wallis

Lynne is a versatile journalist who has written news, features, investigations and column style pieces for multiple newspapers and magazines over a thirty year career.

Our Training Team

Our courses are delivered by current working journalists, along with PR and communications professionals - all of whom are expert and experienced trainers.

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