Message development and testing

Message Development and Testing

Delivering the right message, at the right time to the right audience is crucial.

The wrong message to the wrong people, or even the right message to the wrong people, goes nowhere.

Every single word and subtle nuance can make a difference, whether you are talking to the media, delivering a crucial presentation or speaking at a parliamentary hearing or public inquiry.

Our message development training courses have helped organisations to tell their story better.

We help them create messages that engage the targeted audience and deliver the right impact. This can include anything from positive external messages to managing complex internal information, such as announcing redundancies or large restructuring projects.

Our communications experts will help you to hone media friendly messages which will appeal to individual audiences.

They are ideally placed to know what works well, regardless of whether you are trying to communicate something positive or complex, deliver some bad news or are hoping to inspire.

Message Testing

If you feel you already have your message in place, put it to the test before you kick off your campaign, announcement or media work. After all you only get one chance to make the right first impression.

Our journalists, who work under non-disclosure agreements, will put it to the test before it goes out to a wider audience.

Message testing and development can be run as separate or joint course and held anywhere in the UK and beyond.