Message development and testing


Develop, hone and test your messages with our journalist tutors.


All our tutors sign non-disclosure agreements.


Face to face or online training to meet your needs and timescales.


Craft messages that really hit home with your targeted audiences.


Test your messages before your campaign is launched.

Message Development and Testing

Delivering the right message, at the right time to the right audience is crucial.

The wrong message to the wrong people, or even the right message to the wrong people, goes nowhere.

Every single word and subtle nuance can make a difference, whether you are talking to the media, delivering a crucial presentation or speaking at a parliamentary hearing or public inquiry.

Our message development training courses have helped organisations to tell their story better.

We help them create messages that engage the targeted audience and deliver the right impact. This can include anything from positive external messages to managing complex internal information, such as announcing redundancies or large restructuring projects.

Our communications experts will help you to hone media friendly messages which will appeal to individual audiences.

They are ideally placed to know what works well, regardless of whether you are trying to communicate something positive or complex, deliver some bad news or are hoping to inspire.

Message Testing

If you feel you already have your message in place, put it to the test before you kick off your campaign, announcement or media work. After all you only get one chance to make the right first impression.

Our journalists, who work under non-disclosure agreements, will put it to the test before it goes out to a wider audience.

Message testing and development can be run as separate or joint course and held anywhere in the UK and beyond.

Training your way


Our videoconferencing options allows delegates to access all the great training we provide in our classrooms and studios from anywhere in the world, without having to travel.

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Our blended courses combine all the convenience of online learning with the invaluable experience of having your knowledge put to the test by one of our expert tutors.

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We know some people prefer the ease and convenience of online training. That’s why we have created a range of courses that are available whenever and wherever you need them.

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Bespoke, face-to face. Classroom/Studio

Our in-person training can be delivered in our studios and classrooms, in the offices of our clients, hired rooms or office spaces anywhere in the world.

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The Media First team are always so helpful and accommodating. They take pride in fully understanding individual and organisational needs and make sure that the intervention they recommend and supply meets those needs. I would have no hesitation in recommending Media First.

— Scott Pawsey, Senior Learning and Development Officer at The Royal British Legion

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.


Paul Brennan

Paul has more than twenty years' experience as a reporter, producer and presenter cross regional and network newsrooms for the BBC, ITV and Five News.

Clare Catford

Clare is a journalist and broadcaster with a strong and respected consumer background who has spent over 20 years working with the BBC and other networks.

Jane Deith

A familiar face on Channel 4 News and also a Radio 4 presenter. Jane has a clear understanding of what the audience wants and how to help spokespeople deliver it.

Emma Nelson

Emma's varied TV and radio career makes her particularly adept at helping big brands and niche businesses to hone, simplify and successfully deliver their messages.

Our Training Team

Our courses are delivered by current working journalists, along with PR and communications professionals - all of whom are expert and experienced trainers.