The risks of talking about rivals in media interviews
Should you talk about your competitors during media interviews? It’s a question that often comes up during our media training courses. And it is something we felt we should explore in our blog…
Don’t get lulled into a false sense of security by the comfy looking sofa when you are invited into a television studio. You are there to do an interview and it is an opportunity to get your message across wit…
Read moreYour organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…
Read moreDown the line interviews are becoming increasingly common, particularly on 24 hour news channels. These can feel particularly awkward for the interviewee as you cannot see the person you are talking to. But t…
Read moreBeing asked for a sound bite during a pre-recorded interview is a great opportunity to get your message across clearly and concisely. Easier said than done? Don’t worry. One of our expert trainers, Elisa Colt…
Read moreCommunicating with your teams effectively during coronavirus and beyond. As self-isolation and working from home becomes the new norm, online communication is flourishing. So, how can we ensure we stay connect…
Read moreHow should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Victoria Smith outlines what needs to be included in your crisis communication and…
Read moreWould you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…
Read moreCould you cope with journalists gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Elisa Colton s…
Read morePreparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…
Read moreWhat’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Victoria Smith outlines why brand image is crucial and how a good reputatio…
Read moreShould you talk about your competitors during media interviews? It’s a question that often comes up during our media training courses. And it is something we felt we should explore in our blog…