Videos

How to handle the sofa interview

Don’t get lulled into a false sense of security by the comfy looking sofa when you are invited into a television studio. You are there to do an interview and it is an opportunity to get your message across wit…

Read more 

What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

Read more 

Media training: Down the line interviews

Down the line interviews are becoming increasingly common, particularly on 24 hour news channels. These can feel particularly awkward for the interviewee as you cannot see the person you are talking to. But t…

Read more 

Delivering a good sound bite in a pre-recorded interview

Being asked for a sound bite during a pre-recorded interview is a great opportunity to get your message across clearly and concisely. Easier said than done? Don’t worry. One of our expert trainers, Elisa Colt…

Read more 

Dynamic Online Communication

Communicating with your teams effectively during coronavirus and beyond. As self-isolation and working from home becomes the new norm, online communication is flourishing. So, how can we ensure we stay connect…

Read more 

How should you communicate when a crisis strikes your organisation?

How should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Victoria Smith outlines what needs to be included in your crisis communication and…

Read more 

How to handle a crisis in the media

Would you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…

Read more 

How to handle a doorstep interview

Could you cope with journalists gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Elisa Colton s…

Read more 

The nightmare doorstep interview

Preparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…

Read more 

The importance of brand image

What’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Victoria Smith outlines why brand image is crucial and how a good reputatio…

Read more 

Join thousands of fellow comms, PR and media professionals

Get expert media training, crisis communication, social media and presentation skills tips, case studies and advice in your mailbox three times a week.

Media Skills Training, Spokesperson training — 12 December by Adam Fisher

The best and worst media interviews of 2024

Crisis management — 10 December by Adam Fisher

2024 – A year in crisis

Crisis management — 4 December by Adam Fisher

MasterChef star serves up a masterclass in how not to respond to a crisis

It is the crisis response everyone has been talking about. Gregg Wallace has found himself at the centre of a scandal involving allegations of inappropriate behaviour. And his decision to respond…