Online course design

Journalist led

Audience-focused content creation

Deadline-driven

On-time and on brief

Editorial ethos

Structured process ensures accuracy

Audience focused

SEO aware but created for humans

Authentic

Balanced content – not marketing fluff

Online course design

Online learning has grown dramatically over the past decade

And it continues to go from strength to strength even as covid restrictions have eased.

The benefits are clear.

Online courses are convenient and cost-effective, allowing people to future-proof their skills and navigate the evolving world of work from anywhere at any time. They also provide a consistent learning experience.

We have developed our own online courses and created bespoke branded online courses for our customers.

Our courses are founded on our belief the best online training shares the same principles as classroom learning.

That’s why we combine the best of face-to-face training with the ease and flexibility of online learning.

Online courses should be engaging, challenging and practical, allowing delegates to reinforce their knowledge by putting it into practice.

So, we combine compelling written content produced by our current working journalist trainers with broadcast-quality video production, design and graphics that allow inspiring and entertaining lessons to be delivered remotely.

We can write the scripts. We can even provide experienced journalists to present your videos and deliver professional narration.

And, often (especially when it is communication, management or leadership training) we can provide the content and knowledge too.

But it shouldn’t just be about reading and watching. So, we create activities to help delegates apply their learning and put it to the test.

Our team will help you take your expertise and knowledge and turn it into a great learning experience.


How can online courses help your business?

There are three main ways organisations can benefit organisations:

Internally

Online courses can help your teams learn new skills, develop their knowledge and increase productivity.

They can also help to deliver change across the organisation.

If you are rolling out new software or processes a bespoke online training course can make the difference between success and failure.

And it can all be done in an affordable way and without needing to get everyone together or travel.

Sell

You may want to create courses you can market or sell - we do.

We have a range of courses that customers can pay for to develop their communication skills and knowledge. And our sister company, The BCF Group, offers online business coaching and management training courses.

Have you considered creating online courses that generate extra revenue for your business? If so, we can help.

Educate your customers

Online courses can also educate customers. Let’s say you are a tech company, and you notice your customer service team is repeatedly asked the same questions.

A free-to-access training programme for customers answering those questions could improve the customer experience, increase morale in the customer service team, and make it more efficient.


Whatever your aim and wherever you are in the creation of your online course, we can help.

If you have an idea of the online training course you want to create, we can move it from your imagination into a compelling course.

If you are further along in the process, we can bring the finishing touches and production values, ensuring it stands out in a crowded market. And delivers training to the highest standard.

A perfect fit


G
uide Dogs wanted to create a new volunteer role of ‘Media Champion’ to story-spot at a regional level and help increase regional media output. A number of their comms team had already benefited from completing one of our popular online courses and after a conversation with our account management team, it became clear that creating a new, bespoke online course on 'identifying media-friendly stories' would be the ideal solution.

“We wanted to give as much help to our new volunteers as we could. To make it easy for them to pick up on what we were looking for from our regional ‘media champions’ and to give them an insight and understanding on what the media want from a story, direct from the journalists themselves.

We’ve worked with Media First many times before and we knew they had the ability to understand and deliver on our brief. The online course they created is a perfect fit. It’s easily accessible, always available and the content is pitched at just the right level. It’s made it much easier to get our new volunteers quickly briefed and we’re really happy with the way it’s working.”

We wanted to give as much help to our new volunteers as we could. To make it easy for them to pick up on what we were looking for from our regional ‘media champions’ and to give them an insight and understanding on what the media want from a story, direct from the journalists themselves.

We’ve worked with Media First many times before and we knew they had the ability to understand and deliver on our brief. The online course they created is a perfect fit. It’s easily accessible, always available and the content is pitched at just the right level. It’s made it much easier to get our new volunteers quickly briefed and we’re really happy with the way it’s working.

— Emma Tucker, Lead regional marketing manager, Guide Dogs

Your questions answered about online course design

 

Yes, that’s not a problem. We use industry-standard software, so the courses we build work across different platforms.

Yes, we can do this. And you have several options.

These will partly depend on how many online courses you want to create and whether you need a unique URL that includes your brand name.

Our account managers will take you through all the options and their pros and cons. Together, we will find the right solution for your organisation.

We can make this happen.

And we even ensure you know when someone has completed each stage or module of the training if that is something you need.

Tell us what information and monitoring you need, and we will build the background reporting into the course design.

It is vital you carefully consider what level of measurement you need. It will take longer to build a course that monitors the completion of every stage.

So, are you prepared to wait? Or would it be beneficial to have a first version of the course ready to go that you can evolve?

There has been a boom in the sale of online courses. And they have many different uses.

We’ve built courses to help businesses train employees and stay ahead of the game.

But we have also developed courses with different aims and audiences.  Some are created to further increase brand awareness as part of a content marketing strategy and are given away for free.

Others support and add value to existing services and products. Many of our online courses help delegates refresh their knowledge after face-to-face training.

But you can also sell your online course. If you want it to be profitable, it will need to solve a problem your customers are experiencing, teach them something new or help them achieve a goal.

Yes - and this is where we come into our own (if we do say so ourselves).

We’ve been creating and delivering communication and leadership training for more than 35 years and work with 40 of the FTSE100.

We can use that extensive expertise and experience to turn your knowledge and information into an inspiring, interactive and dynamic online training course. 

No. We specialise in creating bespoke, inspiring courses for any subject matter.

If you have the course knowledge, we will help you bring it to life with a training course that engages and motivates your audience and helps you achieve your objectives.

With access to our own TV, radio, and podcasting facilities, as well as professional trainers, course developers, designers, copywriters and editors, we are well placed to create exciting and compelling course content that gets results.

It will depend on what you want to achieve with your online course.

Return on investment is not always financial. If you need a course to train your teams, you must consider what will happen if you don’t provide adequate training.

Staff turnover could increase, and apathy could run rife. New services, products and policies could fail.

But a course that motivates and inspires might lead to better staff engagement levels, boost productivity and improve retention. Your employees will feel you are investing in them and their development.

If you are giving your course away for free, you could measure the quality of leads it generates and brand awareness.

If you are charging for your course, has it boosted revenue and improved customer satisfaction levels?

Ultimately, there is more than one way to measure the success of your online course. We’ll work with you to identify the metrics that work best for your organisation and its aim and objectives.

Quite a lot of people.

We have access to professional trainers, presenters, course developers, designers, writers and editors. We also have a team of audio and video technicians – everything your course will need under one roof.

And we bring them together to create online training courses that always exceed expectations. 

Training is what we do.

We have been designing and delivering bespoke communication and leadership training courses for more than 35 years, and we work with 40 of the FTSE100.

We know what works and what isn’t effective. And our customers trust us to get it right every time.

For many, we are more than training providers.

Why? Because we take time to understand their needs and aims and work with them to find the perfect solution.

As training has evolved, we increasingly take our expertise, knowledge and experience and package them into brilliant online courses that make the classroom available whenever and wherever you need it.

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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Media Skills Training, Presentation skills, Crisis management — 6 April 2021 by Adam Fisher

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