Video production

Journalist led

Audience-focused content creation

Deadline-driven

On-time and on brief

Editorial ethos

Structured process ensures accuracy

Audience focused

SEO aware but created for humans

Authentic

Balanced content – not marketing fluff

Video production

Video is booming

The likes of YouTube, TikTok, Instagram and Facebook mean we all consume more video every day.

And brands are turning to it to showcase products and services, reveal their human side, project personality and attract new customers.

But its role does not stop there - video is not just for marketing. It is also starring in internal and external communication and customer service strategies, enabling organisations to communicate faster and more efficiently with their teams and customers.

Rather than travelling to a meeting, employees can watch videos from leaders at a time convenient to them. Instead of needing to read pages of information, video can ensure they get the message in a fraction of the time.

Imagine you’re a new employee. On your first day, you're greeted by a welcome message from the CEO and a video exploring the organisation's culture, values and internal processes - onboarding done better.

Video is also a crucial component in the growth of on-demand online training courses, bringing inspiring and entertaining lessons into our homes and offices when we need them.

If your workforce has a hybrid system or is based remotely, video can play a pivotal part in ensuring they feel connected.

Good video can inform, entertain, remove miscommunication, boost awareness and change behaviour.

But how can you make your videos stand out and ensure they are watched?

This is where we come in. People want to hear stories about other people.

Our speciality is interview-based videos where our journalists pull on their years of broadcast experience to ask the questions that create captivating and authentic content. 

So, we use current working journalists to uncover the human-interest angle and pack it into videos to bring them to life and capture attention.

And they are supported by our team of filmmakers who capture incredible footage.

Our experts can guide you through every part of the process, from writing a compelling script and storyboard to getting the right narrator or presenter and completing all the technical wizardry to ensure a polished final product.

We can even coach the people you want to appear in the video, ensuring they feel comfortable and can communicate with clarity and confidence when the cameras start rolling. We can also help with message development and test the message you want to get across.

And we can produce the marketing material to help you promote your video and guide you through repurposing it into other forms of compelling content.

Your questions answered about video production

 

Yes and yes. We have broadcast-quality studios in Reading and London.

We also have access to studios in other parts of the UK if the South East is too far for you to travel.

Additionally, our camera teams work across the country and will travel to any location you have in mind for filming.

Yes, we can record video directly over the internet. And it can be done through Zoom, Teams and similar video conferencing software.

But there is dedicated software we prefer to use. And that leads to better results for you. It is software that records locally, leading to smooth recordings and avoiding that pixilation and grainy footage sometimes caused by poor internet connection.

The result is video that looks like it could have been recorded in the same room.

Our strength is journalist-led interview-style video, for things like client testimonials or CEO announcements, that work perfectly face-to-face or through the remote format we have all become familiar with over the past couple of years.

We can supply journalists to carry out the interviews or help you facilitate them. We can also train both the interviewer and interviewee, ensuring they communicate with clarity and confidence in your video.

Of course. But sometimes, there is a balance to strike here. There are occasions where lower production values can add to the authenticity of your message.

Slick videos used to be considered the best way to capture attention.

But we believe this is now trumped by well-told stories. People want videos that teach them something new, create emotional connections, and keep them entertained.

Quality is often in the eye of the beholder and needs to be considered based on the message you are delivering.

No one wants cheap and nasty-looking video.

But we do create cost-effective video.

It takes experience and an understanding of where you can make compromises and create efficiencies without impacting the viewing experience or detracting from the message and story you want to get across.

Sometimes low-cost video shot on smaller handheld cameras such as GoPros and even smartphones is the answer. We’ve even been known to use footage captured online using webcams.

We have writers and journalists who can prepare a script.

But you need to tread carefully here. Scripts can lead spokespeople to appear robotic and remove their personality from the video. And that impacts authenticity and believability.

Our preferred videos are interview-style ones that look like natural conversations. We would storyboard those but believe scripting them would be a mistake.

Typically, we would only use scripts for voiceovers.

Possibly. But it may be better and more cost-effective for you if we reshoot it.

One of the issues with video is the time and effort that goes into post-production. Using video from different sources will extend that process. And even then, viewers may still be able to tell the difference.

We can, and it includes things like colour-grading and audio matching. Post-production and editing are the hidden parts of making a video. But they probably account for around 75 per cent of any video project.

To give some context, let’s say you are making a five-minute video with multiple shot locations or guests. You might spend a day on admin and getting all the kit together. The filming could take another half-day or full day.

And you could then easily spend two to four days on post-production and editing.

The answer to this depends on the complexity of the video, how you want it to look and what you want it to do.

What we can say now is it will not take up much of your time.

Our clients trust us to get on with the work. We don’t need our hands held and are happy to get on with making the video while you carry on with your other work.

We’ll ask for help if we need it.

This is all possible because of the planning that goes into a video project before we pick up a camera or come to site.

Our Clients

We have a huge amount of experience in over 40 different sectors such as automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail, travel and many more. Here is a small selection of our clients.

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— 5 January 2021 by Adam Fisher

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