General media skills, Media Skills Training — 23 September by Adam Fisher

What can comms teams learn about managing expectations from an elite sports coach?

— 21 September by Adam Fisher

How to write the perfect media briefing for your spokesperson

Spokesperson training, Media Skills Training — 16 September by Adam Fisher

Mountains, tents and the power of metaphors in media interviews

When the Government announced its plans to give 30 million people a covid booster jab to prevent another wave of the virus, we didn’t expect to hear a comparison to a wet and windy night on the side…