Spokesperson shows how to handle a hypothetical question
If you’ve been on one of our media training courses before, you’ll know journalists love to speculate about the future. ‘What would happen if?’ is a question that regularly comes up in media…
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The psychology behind creating messages that resonate
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Naming disaster sees launch trend for all the wrong reasons
Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great,…
How to manage multiple media interviews on the same day (and not sound robotic)
Media interviews can be a bit like buses. There can be times when you have little opportunity to put your media training skills to the test. And there can be other occasions when you are in high…
What can you learn from the apology that went viral?
GB News: Will it be short-lived or is it a station you will need to consider for story pitches
Britain’s first new television news channel for two decades launched on Sunday. GB News is a channel we have been told will set ‘a fresh agenda’ and that it will ‘give a voice to those who have been…