What can comms teams learn about managing expectations from an elite sports coach?
Have you been asked to make something mundane ‘go viral’? Perhaps you have been requested to gain front page national newspaper coverage for a niche or hyper-local story. Ok, maybe we are…
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Mountains, tents and the power of metaphors in media interviews
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VIEW ALLTrading places: 7 reasons why you should target trade publications
Trade publications may not have the glamour of mainstream newspapers or appearing on TV or radio. In fact, some publications like Potato Storage International, Drain Trader and Poultry World have…
Why it’s back to school for this spokesperson
It’s that time of year where much of the news coverage is filled by exam results. Students across the country have been receiving their A-level, GCSE and BTEC grades. TV screens, radio airwaves and…
