Steps you can take now to ensure you respond quickly during a crisis
When a crisis strikes, you ideally have about 15 minutes to respond. Some argue you have a maximum of an hour. Others say that at a time when news often breaks on social media, 15 minutes is too…
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What do journalists think of your attempts to grab their attention?
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The story of the pensioner riding buses to keep warm and the importance of empathy in your media interviews
It is not often a journalist reveals how they think a tricky question should have been answered. Not outside of our media training courses, anyway. But that did happen with one of the most…