How authenticity helped this businesswoman turn a sickening act into something positive
When Maggie Ogunbanwo's family home and business was the target of a hate crime, growing her profile couldn’t have been further from her mind. Yet a few months on, and the horrific incident has led…
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The £1 billion question: How one spokesperson tackled a tricky issue
Browse our library of free downloadable content. Our magazine and eBooks are packed with tips and advice to help you communicate better.VIEW ALL
What's better: Online or face-to-face media training?
We’ve always prided ourselves on making our media training courses as close to the real thing as possible. So, when Covid-19 shifted the media landscape, our training had to evolve with it and…
13 more bridging phrases and how to use this key media training technique well
We’ve highlighted several media interviews recently where spokespeople have tried to manage difficult questions by answering something completely different. And we have shown how we are increasingly…
6 ways to gain media coverage when you don’t have any news
The key lesson to learn from the astonishing interview you asked us to look at
Why telephone print interviews have become increasingly important
We’ve looked in some detail in this media training blog about how coronavirus has changed the broadcast media landscape. What we haven’t covered to the same extent until now is the impact it has had…