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Could your spokesperson handle an interview that has gone off track?
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VIEW ALLHow do you create a powerful key message your spokespeople can deliver?
Creating the right message, and ensuring it is heard by your audience, is often harder than it sounds. You need something that stands out from the noise and that people absorb and can…
How to write an op-ed that will get published
So, you think you’ve got something interesting to say. An op-ed can be an excellent way to showcase your expertise and thought leadership to millions of people. They can help you persuade,…
Should your company speak out on political and social issues?
There was a time when business and political activism were separate. Or so we are led to believe by those who tell us companies shouldn’t get involved in politics. Business is business,…
