Media Skills Training, Spokesperson training, Crisis management — 22 October by Adam Fisher

11 audience questions from our media skills refresher webinar

How do you persuade a reluctant media spokesperson? What can you do if a journalist refuses to move on from a tricky area? Can you use a message too often during a media interview? These are some…

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Crisis management — 17 October by Adam Fisher

How Qantas dealt with an unlikely (and awkward) crisis

General media skills, Spokesperson training, Media Skills Training — 15 October by Adam Fisher

How to handle difficult questions (and other essential media interview skills)

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Media Skills Training, Spokesperson training, General media skills — 10 October by Adam Fisher

US Election 2024: The Rising Power of Podcast Interviews in Shaping Public Opinion

One of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media. Not got…

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Spokesperson training, Media Skills Training, General media skills — 8 October by Adam Fisher

Media training lessons from an interview that didn’t happen

Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally…

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Media Skills Training, Spokesperson training — 1 October by Adam Fisher

The risks of talking about rivals in media interviews

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General media skills, Media Skills Training —  24 September by Adam Fisher

What should you do when the media gets it wrong?

General media skills, Crisis management, Media Skills Training —  19 September by Adam Fisher

Communicating unpopular decisions – lessons from two big brands

General media skills, Media Skills Training —  17 September by Iain Wallace

How to better tell your ESG story

It feels like almost every day a brand announces new Environmental, Social and Governance (ESG) commitments and targets or a purpose-related strategy. From climate change to a living wage,…

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