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What happened when a ‘gotcha’ moment caught a spokesperson off guard in a media interview? And how should you handle this situation

What happens when you repeat the media's negative language in your media interviews? Find out by reading this case study

Ever wondered just how important it is to have examples you can use in media interviews? It is something we always stress during our media training courses. You will also have read us go on about it in these blogs.

Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to be the hardest word to say.

It didn’t take long to get an early contender for the worst media interview of 2024. And in terms of fallout, it might take some beating. The comments made during a radio interview resulted almost instantly in furious headlines and social media posts.

Why are stories such a crucial component of successful interviews? And how should you tell stories? Find the answers in this article.

What went wrong with this interview? And how could it have been better handled? Find out in this blog.

What media training lessons can you learn from this high-profile interview with on of the key AI players? Read our blog to find out.

What media training and comms lessons can you learn from the curious tale of the runaway car? Find out in this blog.

What happens when spokespeople offer personal opinions in media interviews? Discover the risks in this article.

How can you newsjack successfully? And how can you reduce the risk of it backfiring? Find the answers in the article

Enhance executive communication with expert media training from Media First. Navigate tough interviews, crisis comms, and social media challenges with ease

What happens when a spokesperson starts to ask a journalist questions? And what are the risks? Get our expert advice in this article.

Read this blog for the steps comms teams and public relations professionals can take to ensure spokespeople feel fully supported in media interviews.

What media training lessons can you learn from this interview that went badly wrong? Read this blog to find out.

What will you gain from a media training course? You'll learn to give better interviews. And there are lots of lesser known benefits we highlight in this article.

Why did it pass the newsworthy test and grab media attention? Find out by reading this blog.

How can you make numbers more memorable and meaningful in your media interviews? Get our expert advice in this blog.

Who should you look for to become a spokesperson for your organisation? Discover our expert advice in this article.

How can you ensure your story or message reaches as many people as possible? Despite an evolving landscape, broadcast media continues to offer the opportunity to reach mass audiences. So, how can you make the most of this opportunity to spread your message and get the word out about your products and services?

It was one of those interviews where you stop what you are doing and take note - for the wrong reasons. But what can you learn from it?

Analysis of Oxfam GB CEO' Dr Dhananjayan Sriskandarajah's appearance on Good Morning Britain to defend an 'inclusive language' guide.

What media training lessons can you learn from this interview that the journalists cut short? Discover our expert advice in this blog.

How can you nail your next TV or radio interview? We've put together a handy guide to help you get your preparation right and ensure you shine.

What can you learn from this print interview which went badly wrong? Uncover our media training tips and advice in this article.

Who is advising politicians to answer questions in this way? Because it certainly isn’t us. Find our what you and they should do instead.

Is it ok to say you don’t know the answer to a question in a media interview? What about if you do it repeatedly? Get our expert advice here.

Can personal views be separated from a media spokesperson's role? Find out what happens when they don't align. And what you can learn from the story.

Does the thought of a media interview make your stomach churn and palms sweat? We've put together a guide to help you overcome interview nerves.

Find out what happens when spokespeople try to dodge questions in media interviews. And learn how to better handle difficult questions.