Blogs, insights and newsletters

Journalists need interesting spokespeople, so those who are bland and say nothing of any real interest are unlikely to be asked to come back again. So if your spokespeople are so fearful of media interview mistakes that they are missing the opportunities they present, what can they do about it?

Could you handle a panel TV discussion? Its a difficult media appearance to master. But one CEO has shown how it can be done

Why hybrid working policies are increasingly gripping the news agenda and leading debate. And what it means for you

We are often asked, “How do you make the biggest impact in media interviews?” Well, as we stress during our media training sessions, less is always more – be clear, concise and compelling.

What happens when you show frustration in a media interview. Find out in this media training blog

There’s a lot going on in the news. But one of the stories that seems to keep bubbling up over the past few weeks is how much money the Government has spent on media training.

Are you already battling the January blues? The first few weeks of the year can often feel pretty bleak as festivities end and decorations come down, but the miserable weather remains.

Who grabbed the attention of our media training experts for all the wrong reasons this year? And who shone in the media spotlight?

There is nothing quite like seeing good and bad interviews in action. They are a great way of showing our media training delegates what works well and the things they need to avoid.

The average radio interview is just over two and a half minutes long. Yet, as we stress during our media training courses, its power should not be underestimated.

How do you persuade a reluctant media spokesperson? What can you do if a journalist refuses to move on from a tricky area? Can you use a message too often during a media interview?

‘What happens if a journalist asks me a question I don’t know how to answer?’ It is a common fear for spokespeople. And a question we often hear at the start of our media training courses.

One of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media.

Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally sent him her briefing notes.

What’s the aim of a media training course? Is it simply to help spokespeople avoid saying something damaging? Well, the hosts of a popular podcast believe it is.

We’re often asked by our delegates how they can keep on top of their new skills after their media training course. There is often a gap between the course and the next media opportunity.

Another Olympic Games has come to an end. Two weeks of competition has brought no shortage of action, tension, tears and inspiration.

Imagine you are in crisis media management mode. As the head of your organisation leaves your offices, they are greeted by reporters firing questions.

We all know the news cycle can feel bleak and depressing. But are you aware it is causing record numbers of people to avoid the news? A new report shows around four in ten adults “now say they sometimes or often avoid the news”.

Podcasts are booming and businesses are turning to them to add variety and bring a human voice to their content and brand. This blog will explore how you can get started in podcasting.

Imagine a journalist describes your spokesperson’s interview as “ridiculous”. Then consider an adviser intervenes and brings the questioning to a halt.

Are radio interviews part of your comms and PR strategy? The latest audience figures suggest they should be because more people are listening to radio than ever before.

Podcasts are booming. But how do podcast interviews differ from other media formats? And how can you make the most of the opportunity they present?

What can you learn from this attention-grabbing interview that irritated the journalists? Read the blog to discover our media training advice.

Find out what you can learn from this spokesperson about handling difficult questions from journalists in media interviews

Could you successfully handle a doorstep media interview? Or would you respond to the tricky format like this spokesperson?

What can you learn from two spokespeople who excelled in their media interviews? Read this blog to find out.

What happened when the company CEO lamented the company’s share price in front of journalists? And what can you learn from it?

A typo in a Lyft press release told investors the ride-hailing company it expected profit margins to increase at a rate far higher than was real. How did it handle the situation?

Pitching isn’t easy, is it? It can be hard to know which journalists to target. And it can be even trickier to grab their attention. The good news is journalists want to receive pitches.