Blogs, insights and newsletters

Who is advising politicians to answer questions in this way? Because it certainly isn’t us. Find our what you and they should do instead.

Is it ok to say you don’t know the answer to a question in a media interview? What about if you do it repeatedly? Get our expert advice here.

Can personal views be separated from a media spokesperson's role? Find out what happens when they don't align. And what you can learn from the story.

It's a story that captivated large numbers of people and offered hope. What does it tell us about newsworthyness and the appetite for positive stories?

What can you learn from the responses to anecdotes in Prince Harry's Spare book? And why it offers newsjacking opportunities.

Does the thought of a media interview make your stomach churn and palms sweat? We've put together a guide to help you overcome interview nerves.

Find out what happens when spokespeople try to dodge questions in media interviews. And learn how to better handle difficult questions.

What spokespeople stood out during 2022. And what communication lessons can you learn from them?

Who stumbled under the media spotlight in 2022? And what media training lessons can you learn from them?

What happens when you fail to consider the location for your media interview? Find out in the blog together with some expert tips for getting it right.

Have you ever had the advice "just be yourself" in a media interview? Find out what it looks like when someone does just that.

Why did these pub rolls gain so much media attention? And what do they teach us about the media's appetite for unusual stories?

Personal questions have a history of tripping up media spokespeople. Could you handle one? Let us show you how to do it.

The comment went viral. What does it tell us about the dangers of repeating negative language in media interviews?

Why is there so much “thanks for having me” on the airwaves? Why does it matter? And how should you start media interviews?

When it was confirmed the Prime Minster would break her silence on the economic turmoil by appearing on regional radio, there were suggestions she was taking an easy option.

What happens when your media interview veers away from the subject you want to discuss? Can you steer it back? How do you do that?

Creating the right message, and ensuring it is heard by your audience, is often harder than it sounds. You need something that stands out from the noise and that people absorb and can recall. That’s why our latest exclusive masterclass for members of The Media Team Academy focused on messaging.

So, you think you’ve got something interesting to say. An op-ed can be an excellent way to showcase your expertise and thought leadership to millions of people.

Who should you put in the media spotlight when a crisis happens? Who should explain to the media what went wrong and set out what is happening to improve the situation?

Here’s a story that caught our eye. A council has announced it will no longer email ‘traditional press releases’ to journalists.

Two and a half years after coming to power, Boris Johnson’s time as Prime Minister is coming to an end. It has been a period marked by challenges and scandals. And it ended in humiliation as he suffered more resignations than any other Prime Minister in modern history.

Sky News says it is noticing more interventions from PRs when they don’t like the questions their spokespeople are facing from journalists. Do you trust your spokespeople to answer questions on contentious issues?

Inflation is soaring, the country is crippled by strikes, and Kate Bush is number one in the charts. That’s enough to lead some to suggest the UK is returning to the 1970s.

Golf, but louder”. That’s how a new lucrative and controversial golf tournament has been billed.

What would you do if a senior leader was dismissive of the media opportunities you secure and was reluctant to be interviewed?

The negative language journalists use in their questions is something we explore regularly during our media training courses.

Managing frustration in media interviews can be a challenge. Interviews do not always go as planned, and spokespeople may face unexpected and uncomfortable questions.

Have you ever wondered what journalists think of your attempts to grab their attention and gain crucial coverage?

How do you feel when one of your competitors is across the airwaves giving their thoughts on a story?