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Insights to help your organisation communicate with confidence

Practical advice, expert opinion, case studies and resources covering communication, leadership, crisis preparedness, media training, content creation and stakeholder engagement.

How can you prepare your media spokesperson?

Your journalist is ready to fix a time for an interview. You’ve meticulously constructed your message and have your neat A4 briefing sheet ready. What next? How do you get a spokesperson ready for your interview? At a recent exclusive masterclass for members of The Media Team Academy, it was quickly established that, when it comes to preparing and briefing a spokesperson, one method doesn’t fit all.

How can you rebuild trust after a crisis?

Something bad has happened. Your organisation is in crisis media management mode and has been making headlines and trending on social media. How can you convince your customers to trust you again? And that’s why it was the focus of a masterclass for members of The Media Team Academy.