Practice makes permanent
The best way to develop skills is to use them. Thirty Seven combines proven training expertise with cutting-edge AI to create realistic roleplays, personalised feedback and coaching that keeps learning alive long after the training room.
THE PROBLEM
Learning isn't the challenge. Retention is.
People can leave a training course inspired, motivated and ready to improve. A week later, much of that learning has started to fade.
Without reinforcement, training becomes a moment in time rather than a catalyst for lasting change.
Thirty Seven keeps skills alive through regular practice, personalised feedback and realistic scenarios, helping people build confidence and improve long after the course has ended.

HOW TEAMS USE THIRTY SEVEN
Eight ways teams use
Thirty Seven
Media training
Build confidence before the real interview.
Practise realistic media interviews, handle tough questions, rehearse your messaging, and get instant feedback.
Presentation skills
Speak with confidence when it matters most.
Practise presentations, refine your delivery and handle challenging questions before stepping in front of a real audience.
Sales training
Win more business through better conversations.
Rehearse sales meetings, overcome objections and receive personalised feedback that helps turn opportunities into customers.
Customer service
Deliver exceptional service in every interaction.
Practise handling difficult conversations, resolving complaints effectively and building confidence in customer-facing situations.
Networking skills
Turn introductions into opportunities.
Build confidence in starting conversations, asking better questions and creating stronger professional relationships.
Management skills
Help managers handle conversations with confidence.
Practise giving feedback, managing performance and supporting team members through realistic workplace scenarios.
SEE IT IN ACTION
Watch Thirty Seven in action
See how Thirty Seven creates realistic practice, delivers personalised feedback and helps skills stick. For a tailored walkthrough, book a live demo with the team.
Book a personalised demo
See how Thirty Seven combines AI-powered practice with the expertise behind more than 40 years of communication and learning development.
THE IMPACT
Better learning. Better performance.
Confidence
Capability
Performance
Productivity
Engagement
Retention
WHY IT WORKS
How Thirty Seven turns learning into lasting behaviour change.
Spaced repetition
Learning that lasts.
Rather than relying on a single training event, Thirty Seven helps learners revisit and practise key skills over time. This regular reinforcement improves retention and helps build lasting confidence.
Microlearning
Practice that fits around busy schedules.
Short, focused exercises make it easier for people to keep learning. Regular practice sessions fit naturally into the working day and help prevent skills from fading.
AI-driven personalisation
Development tailored to each learner.
Everyone learns at a different pace. Thirty Seven adapts practice and feedback to focus on the areas where each learner will benefit most.
Real-world application
Realistic practice, real-world results.
Learners build confidence by applying skills in realistic scenarios that reflect the situations they face in their role.
Seamless integration with workflows
Learning in the flow of work.
Thirty Seven fits naturally into existing workflows, making it easier for people to practise, improve and build lasting habits.
Judgement-free, instant feedback
Safe practice. Immediate improvement.
People improve faster when they can practise, experiment and make mistakes in a safe environment. Thirty Seven provides instant feedback, helping learners refine their approach and build confidence with every session.
GLOBAL ROLLOUT
Ready for global teams.
Deliver consistent learning experiences across countries, regions and languages. Thirty Seven enables learners to practise and receive feedback in their preferred language, helping organisations scale development programmes without sacrificing relevance.
TRUSTED BY COMMUNICATORS, LEADERS AND LEARNERS
Thirty Seven is a game changer - I can't speak highly enough of it.
It is incredibly clever and gives you the ability to keep working on your media skills and receive detailed and insightful feedback on your performance.
As a result of making time to practise using Thirty Seven, I feel much more confident about the idea of taking part in media interviews.
Greg Ross-Sampson
Chief Executive, British Psychoanalytic Council
FAQS
Your questions, answered
Do I need training before using Thirty Seven?
No. Thirty Seven can be used as a standalone learning platform or alongside formal training. Some people use it to build new skills, others to reinforce previous training, and many simply use it to practise and improve through realistic roleplays and personalised feedback.
Can I create my own scenarios and AI talking partners?
Yes. Users can create their own scenarios and AI talking partners, allowing them to practise the conversations, challenges and situations most relevant to them. Organisations with an enterprise licence can also create, manage and share tailored scenarios across teams and departments.
How does the AI know what questions to ask?
The AI responds based on the scenario it's given. Users can choose from existing roleplays or create their own scenarios and AI talking partners. The AI then adapts in real time to the learner's responses, creating realistic conversations that feel natural, relevant and unique.
Can Thirty Seven be tailored to our organisation?
Yes. Thirty Seven can be customised to reflect your organisation's goals, challenges, messaging, tone of voice and learning objectives. Enterprise customers can build tailored scenarios and AI talking partners that reflect the real-world situations their people face.
Can Thirty Seven support global teams?
Yes. Learners can practise and receive feedback in 31 languages, helping organisations deliver consistent development programmes across international teams while keeping learning relevant to local audiences.
Is Thirty Seven suitable for individuals as well as organisations?
Yes. Individuals can purchase Thirty Seven and start practising straight away. Organisations can deploy the platform at scale, with additional customisation, administration and reporting features available through enterprise licences.
Can I use Thirty Seven whenever I want?
Yes. Thirty Seven is available whenever you need it. Whether you're preparing for a presentation, media interview, sales meeting, networking event or difficult workplace conversation, you can practise on demand and receive immediate feedback.
How secure is my data?
We take security and privacy seriously. Thirty Seven uses enterprise-grade infrastructure and appropriate safeguards to help protect organisational and learner data. If you'd like to discuss specific security or compliance requirements, our team will be happy to help.
What can I practise with Thirty Seven?
Thirty Seven supports a wide range of professional and communication skills, including media interviews, presentations, sales conversations, networking, customer service, coaching, management and leadership. You can also create your own scenarios and AI talking partners for virtually any workplace conversation or challenge.
GET STARTED
See Thirty Seven in action
Explore how realistic AI roleplays, personalised feedback and unlimited practice can help your people build skills and confidence faster.