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Built by training experts. Powered by AI.
Thirty Seven was created by communication, management and leadership specialists who understood a simple problem: people improve through practice, but most training doesn't provide enough opportunities to apply what they've learned.
Thirty Seven combines decades of training expertise from Media First and The BCF Group with Yoodli's cutting-edge AI technology to create realistic roleplays, personalised feedback and unlimited opportunities to practise.
Because learning shouldn't stop when the training session ends.
THE THIRTY SEVEN DIFFERENCE
Why people learn more effectively with Thirty Seven
Realistic roleplays
Practise situations that reflect real workplace conversations and challenges.
Personalised feedback
Receive detailed insights that help you improve after every interaction.
Safe, judgement-free practice
Build confidence in private before applying skills in the real world.
Learning in the flow of work
Practise whenever you need to, not just during scheduled training.
Available in 31 languages
Develop skills consistently across international teams.
Built on proven learning science
Designed around repetition, practice and application rather than passive learning.
THE EXPERTISE BEHIND THIRTY SEVEN
Built on decades of training experience
Three organisations, one belief: practice is what turns training into performance.
Media First
Communication training specialists
For more than 40 years, Media First has helped organisations develop confident communicators through realistic, practical training.
OUR APPROACH
Learning designed to stick
Training creates knowledge. Practice creates confidence.
Spaced repetition
Instead of relying on a single training event, Thirty Seven helps people revisit and reinforce key skills over time. This strengthens retention, builds confidence and helps learning become lasting behaviour.
Microlearning
Learning is delivered in manageable, bite-sized practice sessions that fit easily into busy working days, helping people develop skills without leaving work behind.
AI-driven personalisation
No two learners are the same. Thirty Seven adapts roleplays, feedback and development journeys around individual strengths, challenges and learning needs.
Real-world application
Learning only becomes valuable when it is applied. Thirty Seven helps people practise realistic workplace conversations, challenges and decisions in a safe environment before facing them for real.
Seamless integration with workflows
Thirty Seven makes development part of everyday work. People can practise whenever they need to, without waiting for the next training course or workshop.
Private practice. Personalised feedback.
People improve more quickly when they can practise without fear of judgement. Thirty Seven provides immediate, private feedback after every roleplay, helping learners build confidence while continuously improving their performance.