Develop more effective coaches

No. Thirty Seven can be used as a standalone coaching development tool or alongside formal coaching programmes and qualifications.

Some people use it to build confidence as a coach from scratch, while others use it to reinforce existing coaching skills and practise challenging coaching conversations before having them in real life.

Yes. Thirty Seven includes a range of ready-to-use coaching roleplays covering one-to-one coaching sessions, development conversations, goal setting, accountability, motivation, reflection, coaching through change and overcoming barriers to progress.

You can start practising immediately using the pre-built scenarios or create roleplays based on specific coaching situations you expect to face.

Whether you coach colleagues, managers, leaders or external clients, Thirty Seven provides a realistic environment in which to develop your coaching skills.

Yes. Thirty Seven includes a library of pre-built coaching roleplays that can be used immediately.

You can also create your own coaching scenarios featuring up to three AI participants, each with their own personality, objectives, communication style and challenges. This allows coaches to practise everything from one-to-one coaching sessions to more complex situations involving multiple stakeholders.

Enterprise customers can create and share customised roleplay libraries aligned to their coaching programmes and development priorities.

Yes. Thirty Seven includes roleplays featuring a wide range of personalities, communication styles, learning preferences and coaching challenges.

You can coach people who are highly motivated, resistant to feedback, lacking confidence, struggling with performance, facing change or seeking career development.

Roleplays can include up to three AI participants, each with their own personality, objectives and communication preferences, allowing coaches to practise more complex coaching situations.

Yes. Whether you're preparing for a development discussion, career coaching session, performance coaching conversation, return-to-work discussion or coaching session around a specific challenge, Thirty Seven can help you rehearse beforehand.

You can use existing roleplays or build a scenario around a real coaching situation you expect to encounter.

Yes. Thirty Seven includes coaching roleplays that can be used out of the box, but organisations can also tailor the platform around their preferred coaching models and methodologies.

Whether your organisation uses GROW, OSCAR, CLEAR, solution-focused coaching, executive coaching principles or an internally developed coaching framework, Thirty Seven can reinforce the questioning styles, behaviours and approaches that matter most to your organisation.

Enterprise customers can also create organisation-wide coaching programmes aligned to their development strategy.

Thirty Seven includes pre-built coaching scenarios designed around proven coaching principles and techniques.

The AI responds based on the scenario it has been given and adapts in real time to the learner's responses. This creates natural coaching conversations that encourage reflection, exploration and problem-solving.

Users can also build their own coaching scenarios, objectives and AI participants to create highly customised coaching experiences.

After every coaching roleplay, Thirty Seven provides detailed written and graphical feedback.

This may include areas such as active listening, questioning skills, rapport building, coaching presence, communication style, curiosity, emotional intelligence, accountability, encouraging reflection and overall coaching effectiveness.

The goal is not simply to assess performance but to help coaches understand how their behaviours influence the quality of the coaching conversation.

Yes. Thirty Seven is available on demand, wherever you have an internet connection and access to a mobile phone, tablet or computer.

Whether you're preparing for an upcoming coaching session, developing your coaching capability or simply looking for extra practice, you can use Thirty Seven whenever it suits you.

Yes. Your roleplays, recordings and feedback are private to you. Nobody else can watch your practice sessions or view your feedback, including administrators on enterprise licences.

Thirty Seven is designed to provide a safe, judgement-free environment where coaches can experiment, make mistakes and improve with confidence. The AI does not learn from your roleplays and your content is not used to train AI models.

Security and privacy are taken seriously. Thirty Seven is GDPR compliant and SOC 2 Type II certified, helping organisations meet rigorous security and data protection standards.

Your practice sessions, recordings and feedback remain private, and the AI does not use your roleplays or uploaded content to train future models.