Media training

Media interview practice, whenever you need it

Prepare for interviews with realistic AI journalists, personalised feedback and unlimited opportunities to practise. Built on the expertise behind thousands of media training sessions, Thirty Seven helps spokespeople refine key messages, tackle difficult questions and build confidence before stepping in front of a real journalist.

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Get your messages across

Practise delivering clear, memorable messages that cut through and stay with your audience.

Handle difficult questions with confidence

Learn when and how to bridge effectively, maintain control and steer interviews towards your key messages.

Engage every audience

Adapt your style for television, radio, podcasts and print interviews while remaining authentic and credible.

Face different types of journalists

Practise interviews with AI journalists ranging from friendly and supportive to sceptical, abrupt and highly challenging.

Practise real-world media scenarios

Upload press releases, statements or key messages and let Thirty Seven build interviews around your content.

Prepare for important interviews

Build confidence before media appearances by rehearsing likely questions and refining your delivery.

Prepare for crisis interviews

Practise responding under pressure, handling scrutiny and protecting your organisation's reputation when the stakes are highest.

Pitch stories to journalists

Develop stronger media pitches and practise responding to the questions editors and reporters are likely to ask.

Learn from every interview

Receive detailed feedback on your messaging, delivery and interview technique to help improve performance over time.

Whether you landed your key message

Whether you landed your key message

Did your key messages land?

Your audience may remember only a small fraction of an interview. Find out whether your key messages were clear, memorable, and persuasive.

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Managing difficult and hostile questions

Managing difficult and hostile questions

Manage unwanted or political questions.

Discover whether you maintain control in challenging interviews, use bridging techniques effectively, and return to your key messages under pressure.

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Jargon

Simple, audience-friendly language.

Industry terminology may make perfect sense internally but not to your audience. Thirty Seven helps identify jargon, acronyms and complex language that could reduce understanding.

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Avoid repeating negative language

Avoid repeating negative language

Avoid reinforcing negative language.

Repeating loaded or negative language can create unhelpful soundbites. Learn when you unintentionally reinforce a journalist's framing instead of delivering your own message.

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Avoid Repeating Negative Language

Eye contact

Eye contact and visual presence.

Good eye contact helps build trust and credibility. Learn how consistently you engage with your audience and identify habits that may distract from your message.

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Filler and weak words

Filler and weak words

Filler words and verbal habits.

Identify words and phrases that weaken your message, reduce authority or distract your audience from what matters most.

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Speaking pace and rhythm

Speaking pace and rhythm

Pace, rhythm and delivery.

Understand whether you're speaking too quickly, too slowly or without enough variety in pace and emphasis to keep audiences engaged.

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English – USA

العربية (Arabic)

Español (Spanish) – LatAm

Français (French) – Canada

हिन्दी (Hindi)

日本語 (Japanese)

Nederlands (Dutch)

Polski (Polish)

Svenska (Swedish)

Русский (Russian)

ქართული (Georgian)

English – USA

العربية (Arabic)

Español (Spanish) – LatAm

Français (French) – Canada

हिन्दी (Hindi)

日本語 (Japanese)

Nederlands (Dutch)

Polski (Polish)

Svenska (Swedish)

Русский (Russian)

ქართული (Georgian)

English – USA

العربية (Arabic)

Español (Spanish) – LatAm

Français (French) – Canada

हिन्दी (Hindi)

日本語 (Japanese)

Nederlands (Dutch)

Polski (Polish)

Svenska (Swedish)

Русский (Russian)

ქართული (Georgian)

Do I need media training before using Thirty Seven?

No. Thirty Seven can be used as a standalone media training tool or alongside formal media training. Some people use it to build confidence from scratch, while others use it to reinforce existing skills and prepare for important interviews.

Can I use Thirty Seven whenever I want?

Yes. Thirty Seven is available on demand, wherever you have an internet connection and access to a mobile phone, tablet or computer. You can practise before interviews, between training sessions or whenever you want to build confidence, sharpen your skills and prepare for a media opportunity.

Can I prepare for a specific media interview?

Yes. Whether you have a television interview, radio appearance, podcast recording, or print interview coming up, Thirty Seven lets you practise and refine your approach before the real event.

You can choose from pre-built media training roleplays or create scenarios tailored to your own situation.

Can I create my own interview scenarios?

Yes. Thirty Seven includes a range of ready-to-use media interview roleplays covering common situations such as spokesperson interviews, difficult questioning, crisis communication and message delivery.

You can also create your own media scenarios and AI journalists to practise conversations relevant to your organisation.

What types of journalists can I practise against?

Thirty Seven includes a variety of pre-built AI journalists, from friendly, supportive interviewers to sceptical, demanding, and highly challenging reporters.

You can also create custom AI journalists to reflect specific interview styles and situations.

Can Thirty Seven learn our key messages and tone of voice?

Yes. Individual users can personalise interview scenarios around their messages and objectives. Enterprise customers can go further, creating organisation-wide scenarios based on approved messaging, communication guidelines and business challenges.

How realistic are the interviews?

Thirty Seven is built on the expertise behind thousands of media training sessions. Interviews are designed to feel natural and conversational, helping spokespeople build confidence in a safe, judgement-free environment before facing real journalists.

What feedback will I receive?

After every interview, Thirty Seven provides detailed written and graphical feedback. This can include areas such as key message delivery, handling difficult questions, jargon, filler words, eye contact, pace, language and overall interview performance.

Can Thirty Seven help with crisis communications?

Yes. Thirty Seven includes crisis communication roleplays out of the box and allows organisations to create crisis scenarios based on their own risks, industry challenges and communication protocols.

Is my practice private?

Yes. Your roleplays, recordings and feedback are private to you. Nobody else can watch your practice sessions or view your feedback, including administrators on enterprise licences.

Thirty Seven is designed to provide a safe, judgement-free environment where people can experiment, make mistakes and improve with confidence. The AI does not learn from your roleplays, and your content is not used to train AI models.

How secure is my data?

Security and privacy are taken seriously. Thirty Seven is GDPR compliant and SOC 2 Type II certified, helping organisations meet rigorous security and data protection standards.

Your practice sessions, recordings and feedback remain private, and the AI does not use your roleplays or uploaded content to train future models.