SALES TRAINING

Practice sales conversations. Win more business.

Sales success comes from practice. Thirty Seven helps salespeople rehearse challenging conversations, refine their approach and build confidence through realistic AI roleplays and personalised feedback available whenever they need it.

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Prospecting and first conversations

Create stronger first impressions.

Build confidence in opening conversations with potential customers and generating interest from the very first interaction.

Building rapport and trust

Build stronger customer relationships.

Trust is at the heart of every sale. Build meaningful connections, establish credibility, and develop relationships that lead to lasting business.

Discovery conversations

Ask better questions. Uncover better opportunities.

Learn how to ask insightful questions, uncover customer challenges and identify what really matters to prospects.

Presenting solutions

Show customers why your solution matters.

Learn how to communicate value clearly, connect features to customer needs and deliver more persuasive sales presentations.

Handling objections

Turn objections into opportunities.

Practise responding to common objections about price, competition, timing, and value without getting defensive or losing momentum.

Stakeholder conversations

Navigate complex buying decisions.

Practise conversations with multiple stakeholders, decision-makers and influencers throughout the sales process.

Follow-up conversations

Stay front of mind.

Practise follow-up calls and emails that maintain momentum, strengthen relationships and keep opportunities moving forward.

Negotiation skills

Protect value while winning business.

Practise challenging commercial conversations and improve your confidence in negotiations.

Closing more sales

Ask for the business with confidence.

Build the confidence to recognise buying signals, address final concerns, and move opportunities toward a successful close.

Rapport and relationship building

Rapport and relationship building

Are you building trust?

Strong sales relationships begin with trust. Learn how to effectively build rapport, establish credibility and create meaningful customer connections.

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Discovery questions

Discovery questions

Are you uncovering what really matters?

The quality of your questions determines the quality of your opportunities. Understand whether you're uncovering customer challenges, goals and buying motivations effectively.

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Active listening

Active listening

Are you truly listening?

Great salespeople listen more than they talk. Discover how effectively you respond to customer needs and whether you're identifying important buying signals.

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Confidence and credibility

Confidence and credibility

Do customers trust what they're hearing?

Assess whether your tone, language and delivery inspire confidence and position you as a trusted adviser.

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Avoid Repeating Negative Language

Value communication

Value communication

Are you communicating value clearly?

Learn whether you're focusing on customer outcomes and benefits rather than simply describing features and services.

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Objection handling

Objection handling

How effectively do you handle concerns?

How well do you respond to objections about price, timing, competition, and value without losing momentum?

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Communication clarity

Communication clarity

Is your message easy to understand?

Identify jargon, filler words and overly complex explanations that may reduce impact and create confusion.

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Progressing the opportunity

Progressing the opportunity

Are you moving the conversation forward?

Great sales conversations end with clear next steps. Learn whether you're creating momentum, securing follow-ups and advancing opportunities effectively.

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English – USA

العربية (Arabic)

Español (Spanish) – LatAm

Français (French) – Canada

हिन्दी (Hindi)

日本語 (Japanese)

Nederlands (Dutch)

Polski (Polish)

Svenska (Swedish)

Русский (Russian)

ქართული (Georgian)

English – UK

简体中文 (Chinese) – Simplified

Español (Spanish) – Spain

Deutsch (German)

Bahasa Indonesia (Indonesian)

한국어 (Korean)

Suomi (Finnish)

Português (Portuguese) – Brazil

ไทย (Thai)

Tiếng Việt (Vietnamese)

ქართული (Georgian)

English – Australia

繁體中文 (Chinese) – Traditional

Français (French) – France

Ελληνικά (Greek)

Italiano (Italian)

Dansk (Danish)

Norsk (Norwegian)

Português (Portuguese) – Portugal

Türkçe (Turkish)

Čeština (Czech)

ქართული (Georgian)

Do I need sales training before using Thirty Seven?

No. Thirty Seven can be used as a standalone sales coaching tool or alongside formal sales training. Some people use it to build confidence from scratch, while others use it to reinforce existing skills and prepare for important customer conversations.

Can I practise real sales opportunities?

Yes. Thirty Seven includes pre-built sales roleplays covering prospecting, discovery conversations, objection handling, presentations, negotiations and closing discussions.

You can also rehearse active opportunities, upcoming meetings and real customer conversations before speaking to prospects.

Can I create my own sales scenarios and AI buyers?

Yes. Thirty Seven includes a range of ready-to-use sales roleplays covering prospecting, discovery conversations, objection handling, presentations, negotiations and closing discussions.

You can start practising immediately or create your own AI buyers and custom scenarios based on specific opportunities, products, services or customer types.

Can we use our own sales methodology?

Yes. Thirty Seven includes proven, out-of-the-box sales approaches.

Enterprise customers can also build their own methodologies, frameworks, playbooks and coaching principles for worldwide team rollout.

Whether your team follows MEDDIC, Challenger, SPIN, Sandler, Solution Selling, Value Selling or an internal methodology, Thirty Seven can reinforce the approach that matters most to your organisation.

Can Thirty Seven learn our messaging, products and value proposition?

Yes. Thirty Seven can be tailored around your products, services, messaging, customer challenges and sales objectives. Enterprise customers can create organisation-wide scenarios aligned to their value proposition, playbooks and go-to-market strategy.

Can I use Thirty Seven on live sales calls?

Yes. Thirty Seven can provide coaching and feedback during live sales conversations. This capability is particularly powerful as part of our enterprise offering.

Alongside live call support, users can also practise with pre-built sales roleplays or create their own customer scenarios.

Can I upload recorded sales calls for feedback and coaching?

Yes. You can upload recorded sales calls and receive detailed feedback and coaching recommendations. This functionality is available across all licence types, helping individuals and teams learn from real customer conversations and identify areas for improvement.

What feedback will I receive?

After every roleplay or uploaded call, Thirty Seven provides detailed written and graphical feedback. This can include rapport building, discovery questioning, active listening, value communication, objection handling, confidence, credibility, communication clarity, and progressing opportunities.

Can I use Thirty Seven whenever I want?

Yes. Thirty Seven is available on demand, wherever you have an internet connection and access to a mobile phone, tablet or computer. Whether you're preparing for an important sales call, refreshing existing skills or building confidence, you can practise whenever you need to.

Is my practice private?

Yes. Your roleplays, recordings and feedback are private to you. Nobody else can watch your practice sessions or view your feedback, including administrators on enterprise licences.

Thirty Seven is designed to provide a safe, judgement-free environment where people can experiment, make mistakes and improve with confidence. The AI does not learn from your roleplays and your content is not used to train AI models.

How secure is my data?

Security and privacy are taken seriously. Thirty Seven is GDPR compliant and SOC 2 Type II certified, helping organisations meet rigorous security and data protection standards.

Your practice sessions, recordings and feedback remain private, and the AI does not use your roleplays, uploaded calls or content to train future models.