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What happened when a ‘gotcha’ moment caught a spokesperson off guard in a media interview? And how should you handle this situation

What happens when you repeat the media's negative language in your media interviews? Find out by reading this case study

How did Pontins respond after a watchdog found “multiple instances of race discrimination” in the way it operated? And what crisis comms lessons can you learn from it?

Imagine you've taken to the stage for a crucial business presentation. In front of you are a sea of expectant faces. How are you going to grab and maintain their attention? How can you make your presentation more interesting? How will you ensure your presentation is memorable?

Ever wondered just how important it is to have examples you can use in media interviews? It is something we always stress during our media training courses. You will also have read us go on about it in these blogs.

The biggest fear delegates on our media training courses often have about interviews is being asked difficult questions they don’t know how to answer. It’s an understandable concern. And one that can be overcome with good preparation, confidence and the bridging technique.

Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to be the hardest word to say.

Boeing found itself facing a familiar PR and crisis media management headache at the beginning of 2024. How did it handle it?

The start of 2024 has seen the UK hit by storms and floods. Hundreds of flood warnings have been in place across the country, people have been evacuated from their homes, and others have been left without power.

It didn’t take long to get an early contender for the worst media interview of 2024. And in terms of fallout, it might take some beating. The comments made during a radio interview resulted almost instantly in furious headlines and social media posts.

Body language can make all the difference to the outcome of a presentation. But how do you get it right. Read our expert advice here.

What can you learn from a high-profile interview described as a ‘spectacular own goal’? Discover our thoughts and media training tips in this blog.

Who were this year’s best and worst media interview performers? And what can you learn from them? Read this blog to find out.

10 expert tips from our courses to help you give better presentations

What can you learn from the biggest crises of 2023 and the way they were handled? Find out in this blog

How can you improve the way you communicate change? Read all the lessons from our change comms webinar in this blog

Why is good leadership communication so important? And how can you get better at it? Read this blog to find the answers.

Why are stories such a crucial component of successful interviews? And how should you tell stories? Find the answers in this article.

What went wrong with this interview? And how could it have been better handled? Find out in this blog.

With so much focus on the 'woke' word, is it better to avoid communicating issues and positive changes some may feel are controversial? Find out here.

What can you learn from the Optus network outage and the way it was handled? Read our thoughts in this blog.

How can you make the most of the opportunity a radio interview presents? Read this blog for expert tips and advice from our training courses.

What media training lessons can you learn from this high-profile interview with on of the key AI players? Read our blog to find out.