Crisis comms refresher
23rd April @ 11am
When a crisis hits, what you say next matters most
You won’t get time to prepare.
When the pressure is on, journalists are calling, stakeholders are watching, and every word counts.
Get it right, and you protect your reputation.
Get it wrong, and you risk making a bad situation far worse.
This fast-paced, one-hour webinar will show you how to respond with clarity, confidence and control when it matters most.
What you'll walk away with:
This isn’t theory. It’s practical, usable, real-world guidance.
In one hour, you’ll learn how to:
- Take control of the narrative – even when events are moving fast
- Avoid the mistakes that turn issues into front-page news
- Respond quickly without sounding defensive or unprepared
- Show empathy while maintaining authority
- Handle tough media questions without escalating the situation
- Deliver messages that are clear, credible and quotable
You can’t predict a crisis. But you can be ready for one.
REGISTER YOUR FREE PLACE NOW
Meet your hosts
James White Group CEO, Media First
James has helped thousands of spokespeople and leaders communicate effectively in high-pressure situations. He specialises in turning complex, high-stakes messages into clear, confident communication.
Sean Ryan Senior journalist trainer, Media First
Sean brings more than 30 years of frontline journalism and senior communications leadership.
A former Associate Editor and Foreign Editor at The Sunday Times, he led coverage of global crises and major news events.
He later spent a decade as Director of Media and Communications at Save the Children, advising senior leaders on reputation, risk and crisis response.
Calm, pragmatic and highly experienced, Sean helps organisations make the right decisions when the pressure is at its highest.
Who should attend?
Communications & PR pros
Senior leaders & decision-makers
Spokespeople
Subject matter experts
Our free webinars are 60-minute sessions, led by the Media First team and with expert input from our special guests
Fancy a new webinar every month?
Join the Media Team Academy. Let’s work together.
Budgets are squeezed, channels are changing, and we live in an analytical age where there is greater interest in measuring the performance of the media team function.
The Media Team Academy is designed to counter these challenges and help comms professionals thrive.
The Media Team Academy is designed to counter these challenges and help comms professionals thrive.