Media refresher April

Crisis comms refresher
23rd April @ 11am

When a crisis hits, what you say next matters most

You won’t get time to prepare.

When the pressure is on, journalists are calling, stakeholders are watching, and every word counts.

Get it right, and you protect your reputation.
Get it wrong, and you risk making a bad situation far worse.

This fast-paced, one-hour webinar will show you how to respond with clarity, confidence and control when it matters most.

What you'll walk away with:

This isn’t theory. It’s practical, usable, real-world guidance.
In one hour, you’ll learn how to:

Take control of the narrative – even when events are moving fast
Avoid the mistakes that turn issues into front-page news
Respond quickly without sounding defensive or unprepared
Show empathy while maintaining authority
Handle tough media questions without escalating the situation
Deliver messages that are clear, credible and quotable

You can’t predict a crisis. But you can be ready for one.

Sean Ryan Senior journalist trainer, Media First

Sean brings more than 30 years of frontline journalism and senior communications leadership.
A former Associate Editor and Foreign Editor at The Sunday Times, he led coverage of global crises and major news events.

He later spent a decade as Director of Media and Communications at Save the Children, advising senior leaders on reputation, risk and crisis response.

Calm, pragmatic and highly experienced, Sean helps organisations make the right decisions when the pressure is at its highest.