What does a journalist want from you in a media interview?
It is always interesting when we ask for delegates’ perceptions of journalists and the media at the start of our media training courses. Those who have had little interaction with the media often…
Is fear causing your spokesperson to make ‘boring sound bites'?
There were some fascinating comments from a journalist after a high-profile interview at the weekend. Sophy Ridge, a Sky News presenter, complained about the number of interviewees who offered…
The worst media interview blunders of 2018
It’s that time of the year again. The streets are full of Christmas shoppers, the festive party season is in full swing and the radio stations seem to play nothing but Mariah Carey. And no…