Should you be worried about the rise of news avoidance?
We all know the news cycle can feel bleak and depressing. But are you aware it is causing record numbers of people to avoid the news? A new report shows around four in ten adults “now say they…
Was this the best ever post-match media interview?
If you’ve been on our media training courses, you may have heard us say “just be yourself”. Personality is a crucial ingredient in media interview success – we want to see and hear from people who…
NHS Netflix: What can you learn from this messaging drama?
We often talk about the importance of creating eye-catching messages. One message we saw this week succeeded in grabbing attention. But this is mainly because it led to confusion, ridicule,…