General media skills, Spokesperson training, Media Skills Training —
15 October by Adam Fisher
How to handle difficult questions (and other essential media interview skills)
‘What happens if a journalist asks me a question I don’t know how to answer?’ It is a common fear for spokespeople. And a question we often hear at the start of our media training courses. It is…
General media skills, Spokesperson training, Media Skills Training —
21 November 2023 by Adam Fisher
Not such a clever(ly) way to handle tough interview questions
It’s almost the time of year when we review the best and worst interviews of the past 12 months. The list has been compiled (and we’ve checked it twice) ahead of our masterclass in December, which…
General media skills, Spokesperson training —
4 October 2023 by Adam Fisher
How can you make newsjacking part of your comms strategy?
Newsjacking sounds like a buzzword, doesn’t it? But it has been around for a while. It is essentially about using news stories and trending topics to gain coverage for your organisation. It can be…
