General media skills, TV interview skills, Spokesperson training —  23 February by Adam Fisher

The row (and broom) that swept away the message

You’ve just carried out a series of TV interviews. What do you want the viewers to be talking about? That crucial message you were aiming to get across? The way you reacted to the question you…

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Spokesperson training, Radio interview skills, General media skills —  2 February by Adam Fisher

Spokesperson shows how to give your media interviews a shot in the arm

Media Skills Training, General media skills, Spokesperson training —  21 January by Adam Fisher

Boris briefing bingo and more words to avoid in media interviews

Spokesperson training, General media skills, TV interview skills —  15 December 2020 by Adam Fisher

The spokespeople and interviews that stood out in 2020 – day two

General media skills, Spokesperson training —  16 November 2020 by Adam Fisher

The most-hated jargon and how to avoid using it in media interviews

Spokesperson training, General media skills, TV interview skills, Media Skills Training —  28 October 2020 by Adam Fisher

Trump's TV tantrum and why his interview walkout is only part of the story

Criticising the journalist. Complaining about tough questions. And walking out before it ended. It’s no wonder that Donald Trump’s 60 Minutes interview has been dominating the news. And with so…

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General media skills, Spokesperson training —  19 October 2020 by Adam Fisher

Spokesperson shows how to produce a powerful message

“Say it. Mean it. Put it down in legislation.” This was the key message in a media interview that grabbed our attention last week. It is a message that certainly includes some of the factors of…

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General media skills, Spokesperson training, Crisis management —  14 October 2020 by Adam Fisher

3 communication lessons from the story of the onions that were too hot for Facebook

Spokesperson training, Radio interview skills, General media skills —  5 October 2020 by Adam Fisher

Spokesman shows the power of passion with attention-grabbing interview