The row (and broom) that swept away the message
You’ve just carried out a series of TV interviews. What do you want the viewers to be talking about? That crucial message you were aiming to get across? The way you reacted to the question you…
Trump's TV tantrum and why his interview walkout is only part of the story
Criticising the journalist. Complaining about tough questions. And walking out before it ended. It’s no wonder that Donald Trump’s 60 Minutes interview has been dominating the news. And with so…
Spokesperson shows how to produce a powerful message
“Say it. Mean it. Put it down in legislation.” This was the key message in a media interview that grabbed our attention last week. It is a message that certainly includes some of the factors of…