General media skills, Spokesperson training, Radio interview skills, Crisis management —
12 August 2020 by James White
Was the statement a journalist threw in the bin really that bad?
“Guff.” That was the verdict of one journalist on a statement he was handed when a company refused to make a spokesperson available. Not only that, but he screwed it up and lobbed it in the…
General media skills, Spokesperson training, Radio interview skills, TV interview skills, Crisis management —
25 March 2019 by Adam Fisher
How to handle the 'guarantee' question
There’s a tricky question that tends to come up in media interviews during crisis media management incidents. You’ve probably heard it before - it is the one where a journalist will ask the…
