General media skills, Radio interview skills, Spokesperson training —
11 March by Adam Fisher
Can you send a statement rather than give a media interview?
“I don’t do statements. Statements are no good to man nor beast. Come on and say it yourself.” Not our words. They are those used by a radio journalist when an organisation sent a statement rather…
Media Skills Training, Spokesperson training —
29 January by Adam Fisher
‘I didn’t say that’ – spokesperson’s denial makes a bad story worse
How’s this for an approach to a damaging story? A journalist calls you up to ‘clarify’ something you said and you deny that you had used a particular word. When the reporter reveals they have a…
General media skills, Spokesperson training, TV interview skills —
15 January by Adam Fisher
Our analysis of the prime minister’s first interview since the election
It was his first in-depth interview since winning the general election. So how did Boris Johnson get on when he sat down with BBC Breakfast inside Downing Street yesterday (14/1) for a live…
