General media skills, Radio interview skills, Spokesperson training —  11 March by Adam Fisher

Can you send a statement rather than give a media interview?

“I don’t do statements. Statements are no good to man nor beast. Come on and say it yourself.” Not our words. They are those used by a radio journalist when an organisation sent a statement rather…

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General media skills, Spokesperson training, Radio interview skills —  3 March by Adam Fisher

Interview shows importance of being prepared for coronavirus questions

Spokesperson training, Radio interview skills, Media Skills Training —  24 February by Adam Fisher

Spokesperson shows how to handle challenging questions

Spokesperson training, Crisis management, TV interview skills —  12 February by Adam Fisher

Doorstep disaster or a masterclass in distraction?

Spokesperson training, TV interview skills, Media Skills Training —  10 February by Adam Fisher

Adviser’s intervention turns a good news story into a horror show

Media Skills Training, Spokesperson training —  29 January by Adam Fisher

‘I didn’t say that’ – spokesperson’s denial makes a bad story worse

How’s this for an approach to a damaging story? A journalist calls you up to ‘clarify’ something you said and you deny that you had used a particular word. When the reporter reveals they have a…

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General media skills, Spokesperson training, TV interview skills —  15 January by Adam Fisher

Our analysis of the prime minister’s first interview since the election

It was his first in-depth interview since winning the general election. So how did Boris Johnson get on when he sat down with BBC Breakfast inside Downing Street yesterday (14/1) for a live…

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General media skills, Spokesperson training, TV interview skills, Media Skills Training —  16 December 2019 by Adam Fisher

General election 2019 – the media training gift that kept on giving

Spokesperson training, Media Skills Training —  11 December 2019 by Adam Fisher

The best interviews of 2019