Crisis management, Spokesperson training —  20 January by Adam Fisher

Sorry-not-sorry: Why non-apologies prolong the pain (and how to apologise effectively)

Apologies. We’ve all seen plenty of them lately. Prime Minister Boris Johnson has said sorry for attending a party during lockdown. Novak Djokovic, the world’s number one tennis player, apologised…

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Spokesperson training, General media skills, Media Skills Training —  11 January by Adam Fisher

Spokesperson shows there’s no riddle to giving a good media interview

Media Skills Training, Spokesperson training —  6 January by Adam Fisher

The death of an iconic handset (and source of terrible media interviews)

Spokesperson training, Media Skills Training —  21 December 2021 by Adam Fisher

The spokespeople and media interviews that stood out in 2021

Spokesperson training, Media Skills Training —  14 December 2021 by Adam Fisher

The worst interviews of the year

Spokesperson training, Media Skills Training —  6 December 2021 by Adam Fisher

The spy who gave a great interview

MI6 bosses tend to avoid the spotlight. So, when Richard Moore – known as ‘C’ – gave his first live broadcast interview, we knew it was one we could not miss. The head of MI6 appeared on BBC Radio…

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Spokesperson training, Media Skills Training, General media skills —  16 November 2021 by Adam Fisher

Why ‘corrupt country’ denial backfired

What do two statements made almost 50 years apart have in common? The answer is they both serve as painful reminders of the danger of negative language. Amid the coverage of COP26 last week, you…

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Spokesperson training, Media Skills Training —  21 October 2021 by Adam Fisher

What can you learn from this local story creating national headlines?

Media Skills Training, Spokesperson training —  19 October 2021 by Adam Fisher

Why feedback should be part of your media briefing