Crisis management, Spokesperson training —
20 January by Adam Fisher
Sorry-not-sorry: Why non-apologies prolong the pain (and how to apologise effectively)
Apologies. We’ve all seen plenty of them lately. Prime Minister Boris Johnson has said sorry for attending a party during lockdown. Novak Djokovic, the world’s number one tennis player, apologised…
Spokesperson training, Media Skills Training —
6 December 2021 by Adam Fisher
The spy who gave a great interview
MI6 bosses tend to avoid the spotlight. So, when Richard Moore – known as ‘C’ – gave his first live broadcast interview, we knew it was one we could not miss. The head of MI6 appeared on BBC Radio…
Spokesperson training, Media Skills Training, General media skills —
16 November 2021 by Adam Fisher
Why ‘corrupt country’ denial backfired
What do two statements made almost 50 years apart have in common? The answer is they both serve as painful reminders of the danger of negative language. Amid the coverage of COP26 last week, you…
