Crisis management, Spokesperson training, Writing skills —  22 February by Adam Fisher

Lessons from a $2 billion typo

It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…

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Spokesperson training, Media Skills Training, General media skills —  13 February by Adam Fisher

How to pitch your news story ideas: expert advice from journalists

Media Skills Training, Spokesperson training —  8 February by Adam Fisher

We bet we can show you how to avoid making this media interview gaffe

Media Skills Training, Spokesperson training —  6 February by Adam Fisher

Every company spokesperson can learn from this costly media mistake

Spokesperson training, Media Skills Training —  25 January by Adam Fisher

How important are examples in media interviews?

Media Skills Training, Spokesperson training —  23 January by Adam Fisher

Innocuous questions stump spokesperson

The biggest fear delegates on our media training courses often have about interviews is being asked difficult questions they don’t know how to answer. It’s an understandable concern. And one that…

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Spokesperson training, Media Skills Training —  18 January by Adam Fisher

Spokesperson finds 'sorry' is the hardest word to say

Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to…

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Media Skills Training, Spokesperson training —  9 January by Adam Fisher

The interview comment that made our tutor’s ‘jaw drop’

Media Skills Training, Spokesperson training —  14 December 2023 by Adam Fisher

The best and worst media interviews of 2023