Social media, Media Skills Training —  16 February by Adam Fisher

Lessons from tweet that showed the recipe for social media success

Now, we could bring you our thoughts on the latest high-profile media interview. But then we thought it would be much better if we took a look at the story that got Britain talking – whether…


Crisis management, Social media —  9 November 2020 by Adam Fisher

How damaging could citizen journalism be for your brand?

Crisis management, General media skills, Social media —  4 November 2020 by Adam Fisher

How an interview from a former boss created a crisis

Crisis management, Social media —  7 October 2020 by Adam Fisher

What can we learn from the social media crisis that grabbed the headlines?

Social media, Crisis management —  26 February 2020 by Adam Fisher

Yorkshire Tea produces ‘proper’ response to a social media storm

Crisis management, General media skills, Social media —  3 February 2020 by Adam Fisher

Kobe Bryant and the haste for news during a crisis

When basketball star Kobe Bryant died in a helicopter crash along with eight other people, the reporting of the incident was rapid and often inaccurate. News organisations rushing to break big news…


Crisis management, Social media —  11 November 2019 by Adam Fisher

Doughnut saga turns into sweet PR success story

Have you heard the story about a doughnut company which almost turned a human-interest story into a reputational disaster but ultimately enjoyed the sweet taste of PR success? Krispy Kreme has…


Crisis management, Social media —  4 November 2019 by Adam Fisher

How to respond to the threat of a social media boycott

Crisis management, Social media —  21 October 2019 by Adam Fisher

Mobile meltdown: How Three bungled its outage response