Social media —  2 April by Jonathan Pollinger

How your brand can find and successfully work with social media influencers

Looking for new ways to reach your target audience? Social media influencers have emerged as an increasingly vital way for brands to improve their online presence and increase sales. What was once…


Social media —  9 November 2023 by Adam Fisher

Could social media humour work for your brand?

Crisis management, Social media —  7 September 2023 by Adam Fisher

In a flap: What can we learn from the ‘liars’ social media storm?

Social media —  11 July 2023 by Adam Fisher

Is it time for your brand to jump on Threads (and quit Twitter)?

Crisis management, Social media —  21 March 2023 by Adam Fisher

Are you following these six steps of a great apology?

Social media —  1 December 2022 by Adam Fisher

The social media trends you need to know about (and how to make amazing content)

What are the social media trends you need to know about? Which platforms should you expect to grow in popularity? What content is performing the best? And what will happen on social media in…


Media Skills Training, General media skills, Social media —  10 November 2022 by Adam Fisher

Why did these cheese rolls go viral?

Have you ventured on Twitter since Elon Musk took it over? If you have, you may have found yourself staring at an image of a roll containing massive slabs of cheese and huge onion slices. And, if…


Crisis management, Social media —  16 August 2022 by Adam Fisher

What can you learn from the crying CEO who went viral?

Crisis management, Social media —  15 March 2022 by Adam Fisher

What can brands learn from the Twitter bot havoc?