Social media —  9 November by Adam Fisher

Could social media humour work for your brand?

We all like to be entertained. The success of brands like Aldi, Yorkshire Tea and Innocent shows humour is a powerful currency on social media. But does it work for all brands? Would it work for…


Crisis management, Social media —  7 September by Adam Fisher

In a flap: What can we learn from the ‘liars’ social media storm?

Social media —  11 July by Adam Fisher

Is it time for your brand to jump on Threads (and quit Twitter)?

Crisis management, Social media —  21 March by Adam Fisher

Are you following these six steps of a great apology?

Social media —  1 December 2022 by Adam Fisher

The social media trends you need to know about (and how to make amazing content)

Media Skills Training, General media skills, Social media —  10 November 2022 by Adam Fisher

Why did these cheese rolls go viral?

Have you ventured on Twitter since Elon Musk took it over? If you have, you may have found yourself staring at an image of a roll containing massive slabs of cheese and huge onion slices. And, if…


Crisis management, Social media —  16 August 2022 by Adam Fisher

What can you learn from the crying CEO who went viral?

Did you hear the story about the CEO who posted a picture of himself crying after laying-off two members of staff? Braden Wallake’s LinkedIn post went viral and grabbed the attention of mainstream…


Crisis management, Social media —  15 March 2022 by Adam Fisher

What can brands learn from the Twitter bot havoc?

Social media, Crisis management, Media Skills Training —  17 February 2022 by Adam Fisher

Should you be doing social media like Ryanair?