Lessons from tweet that showed the recipe for social media success
Now, we could bring you our thoughts on the latest high-profile media interview. But then we thought it would be much better if we took a look at the story that got Britain talking – whether…
Kobe Bryant and the haste for news during a crisis
When basketball star Kobe Bryant died in a helicopter crash along with eight other people, the reporting of the incident was rapid and often inaccurate. News organisations rushing to break big news…
Doughnut saga turns into sweet PR success story
Have you heard the story about a doughnut company which almost turned a human-interest story into a reputational disaster but ultimately enjoyed the sweet taste of PR success? Krispy Kreme has…