Crisis management, Social media —
9 November 2020 by Adam Fisher
How damaging could citizen journalism be for your brand?
On our crisis communication training courses, we often talk about how smartphones have given people the power to be reporters. They can record footage on their phones, post it on social media - or…
Crisis management, Social media —
11 November 2019 by Adam Fisher
Doughnut saga turns into sweet PR success story
Have you heard the story about a doughnut company which almost turned a human-interest story into a reputational disaster but ultimately enjoyed the sweet taste of PR success? Krispy Kreme has…
Crisis management, Social media —
4 November 2019 by Adam Fisher
How to respond to the threat of a social media boycott
If you’ve been on social media recently, chances are you may have seen posts calling for a boycott of a particular brand. #Boycott has become an increasingly popular way of consumers showing their…
