Media Skills Training, Spokesperson training, Social media —  14 October by Adam Fisher

Squid Game, road signs and why you should consider newsjacking

Everyone in our team is talking about Squid Game. And we are not alone. The Korean drama seems to have quickly taken the world by storm. It has become Netflix’s biggest ever series launch,…


Social media, Crisis management —  10 August by Adam Fisher

How would your organisation handle a social media pile-on?

Crisis management, Social media —  15 July by Adam Fisher

Employee tweet puts company in the spotlight

Media Skills Training, Social media, Crisis management, General media skills —  8 July by Adam Fisher

Naming disaster sees launch trend for all the wrong reasons

Social media, Crisis management —  1 July by Adam Fisher

What can you learn from the apology that went viral?

Social media, General media skills, Media Skills Training —  27 April by Adam Fisher

Caterpillar conflict: What can we learn from the legal battle gripping the nation?

We like to keep a close eye on all the big stories at Media First towers. And, at the moment, they don’t seem to be much bigger than two of the nation’s best-known retailers slugging it out over a…


Crisis management, Social media —  11 March by Adam Fisher

Burger King and PR guru highlight risks of setting out to be controversial on social media

March is shaping up to be quite the month for crisis communication case studies. Already we have seen a high-profile horse racing trainer’s career disintegrate after a horrific picture emerged of…


Social media, Media Skills Training —  16 February by Adam Fisher

Lessons from tweet that showed the recipe for social media success

Crisis management, Social media —  9 November 2020 by Adam Fisher

How damaging could citizen journalism be for your brand?