What can brands learn from the Twitter bot havoc?
Household brands, universities, healthcare providers, charities, football clubs and government departments were just some of the organisations that found their social media posts taken to task as a…
Naming disaster sees launch trend for all the wrong reasons
Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great,…
What can you learn from the apology that went viral?
Apologies are tricky. Regular readers of our crisis communication and social media training blogs will know there have been plenty of recent examples of apologies that have fallen short of the…