Should you be worried about the rise of news avoidance?
We all know the news cycle can feel bleak and depressing. But are you aware it is causing record numbers of people to avoid the news? A new report shows around four in ten adults “now say they…
Are you following these six steps of a great apology?
Saying sorry is a crucial part of crisis communication. Get it right and you can diffuse the situation, minimise the reputational hit and rebuild trust. But when apologies go wrong, they can make…
The social media trends you need to know about (and how to make amazing content)
What are the social media trends you need to know about? Which platforms should you expect to grow in popularity? What content is performing the best? And what will happen on social media in…