General media skills, Spokesperson training, Social media —  1 August by Adam Fisher

Should you be worried about the rise of news avoidance?

We all know the news cycle can feel bleak and depressing. But are you aware it is causing record numbers of people to avoid the news? A new report shows around four in ten adults “now say they…

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Social media —  2 April by Jonathan Pollinger

How your brand can find and successfully work with social media influencers

Social media —  9 November 2023 by Adam Fisher

Could social media humour work for your brand?

Crisis management, Social media —  7 September 2023 by Adam Fisher

In a flap: What can we learn from the ‘liars’ social media storm?

Social media —  11 July 2023 by Adam Fisher

Is it time for your brand to jump on Threads (and quit Twitter)?

Crisis management, Social media —  21 March 2023 by Adam Fisher

Are you following these six steps of a great apology?

Saying sorry is a crucial part of crisis communication. Get it right and you can diffuse the situation, minimise the reputational hit and rebuild trust. But when apologies go wrong, they can make…

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Social media —  1 December 2022 by Adam Fisher

The social media trends you need to know about (and how to make amazing content)

What are the social media trends you need to know about? Which platforms should you expect to grow in popularity? What content is performing the best? And what will happen on social media in…

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Media Skills Training, General media skills, Social media —  10 November 2022 by Adam Fisher

Why did these cheese rolls go viral?

Crisis management, Social media —  16 August 2022 by Adam Fisher

What can you learn from the crying CEO who went viral?