Media Training Blog
General media skills, Spokesperson training, Radio interview skills —  11 October by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Sometimes you can say too much in an interview. This is particularly true towards the end when the reporter tries to bring in wider questions, usually about another story that is in the news. This…

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General media skills, Spokesperson training, Radio interview skills, TV interview skills —  21 August by Adam Fisher

16 different media interview formats and how to handle them

General media skills, Spokesperson training, Radio interview skills —  29 July by Adam Fisher

Could your spokesperson adopt this approach in an interview?

Radio interview skills, Spokesperson training, General media skills —  26 June by Adam Fisher

Should you take extensive notes into a radio interview?

General media skills, Spokesperson training, Radio interview skills, TV interview skills —  10 April by Adam Fisher

Live v pre-recorded: What is the best interview format?

General media skills, Spokesperson training, Radio interview skills, TV interview skills, Crisis management —  25 March by Adam Fisher

How to handle the 'guarantee' question

There’s a tricky question that tends to come up in media interviews during crisis media management incidents. You’ve probably heard it before - it is the one where a journalist will ask the…

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General media skills, Spokesperson training, Radio interview skills —  18 March by Adam Fisher

Two more spokespeople stumble over personal questions

Personal questions have a habit of tripping up spokespeople in media interviews. Often we see interviews where a spokesperson clearly knows the message they want to get across and has anticipated…

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General media skills, Spokesperson training, TV interview skills, Radio interview skills —  13 February by Adam Fisher

Is fear causing your spokesperson to make ‘boring sound bites'?

Spokesperson training, General media skills, TV interview skills, Radio interview skills —  5 December 2018 by Adam Fisher

The worst media interview blunders of 2018