General media skills, Spokesperson training, Radio interview skills —
11 October by Adam Fisher
Interview highlights the risk of waxing lyrical on wider issues
Sometimes you can say too much in an interview. This is particularly true towards the end when the reporter tries to bring in wider questions, usually about another story that is in the news. This…
General media skills, Spokesperson training, Radio interview skills, TV interview skills, Crisis management —
25 March by Adam Fisher
How to handle the 'guarantee' question
There’s a tricky question that tends to come up in media interviews during crisis media management incidents. You’ve probably heard it before - it is the one where a journalist will ask the…
General media skills, Spokesperson training, Radio interview skills —
18 March by Adam Fisher
Two more spokespeople stumble over personal questions
Personal questions have a habit of tripping up spokespeople in media interviews. Often we see interviews where a spokesperson clearly knows the message they want to get across and has anticipated…
