Social media, Crisis management, Media Skills Training —  17 February 2022 by Adam Fisher

Should you be doing social media like Ryanair?

Social media can be a tricky place for corporate accounts to navigate. How do you stand out in such as crowded arena? The answer for some, such as Ben and Jerry’s Ice Cream and Nike, is to try and…


Media Skills Training, Social media, Crisis management, General media skills —  8 July 2021 by Adam Fisher

Naming disaster sees launch trend for all the wrong reasons

Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great,…