General media skills, Media Skills Training, Media relations —
24 October by Adam Fisher
Bonkers conkers publicity highlights news value of ‘trouble’
The New York Times, The Financial Times, Associated Press, The Washington Post and Reuters. These are just some of the many worldwide publications that have covered stories on conkers this…
General media skills, Crisis management, Media Skills Training —
19 September by Adam Fisher
Communicating unpopular decisions – lessons from two big brands
Brands sometimes need to communicate decisions they know will be unpopular. And that will attract negative headlines and social media posts. Two household name companies found themselves in that…
