Media Training Blog

General media skills, Spokesperson training, Media Skills Training — 15 October by Adam Fisher

How to handle difficult questions (and other essential media interview skills)

‘What happens if a journalist asks me a question I don’t know how to answer?’ It is a common fear for spokespeople. And a question we often hear at the start of our media training courses. It is…

Media Skills Training, Spokesperson training, General media skills — 10 October by Adam Fisher

US Election 2024: The Rising Power of Podcast Interviews in Shaping Public Opinion

Spokesperson training, Media Skills Training, General media skills — 8 October by Adam Fisher

Media training lessons from an interview that didn’t happen

General media skills, Media Skills Training — 24 September by Adam Fisher

What should you do when the media gets it wrong?

General media skills, Crisis management, Media Skills Training — 19 September by Adam Fisher

Communicating unpopular decisions – lessons from two big brands

General media skills, Media Skills Training — 17 September by Iain Wallace

How to better tell your ESG story

It feels like almost every day a brand announces new Environmental, Social and Governance (ESG) commitments and targets or a purpose-related strategy. From climate change to a living wage,…

General media skills, Media Skills Training — 11 June by Adam Fisher

What PR and media teams need to do differently now AI is changing newsrooms

Could this media training blog have been brought to you by artificial intelligence? Was that news story you read on the way into work created by a robot journalist? How about that traffic update…

General media skills, Media Skills Training — 7 May by Adam Fisher

Still black and white - but are newspapers read all over in 2024?

Media Skills Training, General media skills, Media relations — 15 February by Adam Fisher

Are positive stories newsworthy?

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