Media Skills Training, Spokesperson training —  17 May by Adam Fisher

Media training lessons from a ‘horrendous’ interview

Managing frustration in media interviews can be a challenge. Interviews do not always go as planned, and spokespeople may face unexpected and uncomfortable questions. But showing anger can propel…

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General media skills, Media Skills Training —  12 May by Adam Fisher

What do journalists think of your attempts to grab their attention?

General media skills, Spokesperson training, Media Skills Training —  26 April by Adam Fisher

How can your spokesperson become an expert media source even when you don’t have a story to tell?

Spokesperson training, Media Skills Training —  7 April by Adam Fisher

Two very different ways to handle awkward questions

Spokesperson training, Media Skills Training —  5 April by Adam Fisher

Spokesperson shows power of personal anecdotes as spotlight begins to shine on Qatar

Media Skills Training, Spokesperson training —  29 March by Adam Fisher

Rishi fails to use his loaf during painful round of interviews

Many politicians have faced questions about the price of milk and bread. It is an entirely predictable line of questioning. But it is also one many spokespeople have stumbled over. Rishi Sunak is…

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General media skills, Media Skills Training —  24 March by Adam Fisher

A journalist’s view of working with PRs

The relationship between PRs and journalists has often been a bit strained. Journalists have often complained about being spammed by emails and inundated with calls. PRs and comms teams, on the…

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Spokesperson training, Media Skills Training —  24 February by Adam Fisher

Pay rise clanger comes back to haunt governor

Media Skills Training, Crisis management, General media skills —  22 February by Adam Fisher

Chocolate, condoms and how brands should communicate price increases