Media Skills Training, Spokesperson training —
17 May by Adam Fisher
Media training lessons from a ‘horrendous’ interview
Managing frustration in media interviews can be a challenge. Interviews do not always go as planned, and spokespeople may face unexpected and uncomfortable questions. But showing anger can propel…
Media Skills Training, Spokesperson training —
29 March by Adam Fisher
Rishi fails to use his loaf during painful round of interviews
Many politicians have faced questions about the price of milk and bread. It is an entirely predictable line of questioning. But it is also one many spokespeople have stumbled over. Rishi Sunak is…
General media skills, Media Skills Training —
24 March by Adam Fisher
A journalist’s view of working with PRs
The relationship between PRs and journalists has often been a bit strained. Journalists have often complained about being spammed by emails and inundated with calls. PRs and comms teams, on the…
