General media skills, Media Skills Training —  23 September by Adam Fisher

What can comms teams learn about managing expectations from an elite sports coach?

Have you been asked to make something mundane ‘go viral’? Perhaps you have been requested to gain front page national newspaper coverage for a niche or hyper-local story. Ok, maybe we are…


Spokesperson training, Media Skills Training —  16 September by Adam Fisher

Mountains, tents and the power of metaphors in media interviews

Spokesperson training, Media Skills Training, General media skills —  14 September by Adam Fisher

Trading places: 7 reasons why you should target trade publications

Spokesperson training, Media Skills Training, TV interview skills —  7 September by Adam Fisher

Media training lessons from two interview gaffes

Spokesperson training, Radio interview skills, Media Skills Training —  17 August by Adam Fisher

Why it’s back to school for this spokesperson

General media skills, Media Skills Training —  27 July by Adam Fisher

Should you include case studies in your story pitches?

We love receiving questions from our clients and media training blog readers about communication challenges they are facing. One of the most recent ones we received saw us asked whether it is a good…


Media Skills Training, Spokesperson training —  23 July by Adam Fisher

Spokesperson shows how to handle a hypothetical question

If you’ve been on one of our media training courses before, you’ll know journalists love to speculate about the future. ‘What would happen if?’ is a question that regularly comes up in media…


Media Skills Training, General media skills, Spokesperson training —  13 July by Adam Fisher

The psychology behind creating messages that resonate

Media Skills Training, Social media, Crisis management, General media skills —  8 July by Adam Fisher

Naming disaster sees launch trend for all the wrong reasons