Media Skills Training, Crisis management, General media skills —  25 January by Adam Fisher

Mayo madness: Have brands ‘lost the plot’ over purpose?

Many brands are grappling with sustainability and purpose. They are topics that regularly come up in conversation with our clients who are increasingly wanting help telling sustainability…


Spokesperson training, General media skills, Media Skills Training —  11 January by Adam Fisher

Spokesperson shows there’s no riddle to giving a good media interview

Media Skills Training, Spokesperson training —  6 January by Adam Fisher

The death of an iconic handset (and source of terrible media interviews)

Spokesperson training, Media Skills Training —  21 December 2021 by Adam Fisher

The spokespeople and media interviews that stood out in 2021

Spokesperson training, Media Skills Training —  14 December 2021 by Adam Fisher

The worst interviews of the year

Spokesperson training, Media Skills Training —  6 December 2021 by Adam Fisher

The spy who gave a great interview

MI6 bosses tend to avoid the spotlight. So, when Richard Moore – known as ‘C’ – gave his first live broadcast interview, we knew it was one we could not miss. The head of MI6 appeared on BBC Radio…


Crisis management, Media Skills Training —  25 November 2021 by Adam Fisher

‘Softening the blow’ or burying bad news? How one brand announced 900 store closures

Let’s say your business was closing some of its offices or shops, shutting down a service or discontinuing a product? How would you communicate the bad news? All brands have to tell bad news at…


Spokesperson training, Media Skills Training, General media skills —  16 November 2021 by Adam Fisher

Why ‘corrupt country’ denial backfired

Crisis management, Media Skills Training —  26 October 2021 by Adam Fisher

Why every little helps when it comes to crisis comms