The spokespeople and interviews that stood out in 2020 – day two
It's the second day of our look back over the spokespeople and interviews that stood out for all the right reasons this year. Yesterday we brought you the personal anecdotes and many metaphors of…
Spokesman shows the power of passion with attention-grabbing interview
Passion is an important quality for an effective media spokesperson. It helps to draw the audience in, maintain their attention and keep them listening. As we point out on our media training…
How authenticity helped this businesswoman turn a sickening act into something positive
When Maggie Ogunbanwo's family home and business was the target of a hate crime, growing her profile couldn’t have been further from her mind. Yet a few months on, and the horrific incident has led…