Naming disaster sees launch trend for all the wrong reasons
Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great,…
Six things you must focus on during a crisis
The biggest test to an organisation’s reputation is how it handles a crisis. Crises are unpredictable and vary hugely in nature. Some may result in loss of life or significant injuries and others…
Sleeping police story shows everyone can be a reporter
You have probably seen by now the pictures of two police officers fast asleep in their patrol car while on duty. The photographs, reportedly taken in the early hours of New Year’s Day, also appear…