General media skills, Media Skills Training —  23 September by Adam Fisher

What can comms teams learn about managing expectations from an elite sports coach?

Have you been asked to make something mundane ‘go viral’? Perhaps you have been requested to gain front page national newspaper coverage for a niche or hyper-local story. Ok, maybe we are…

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Spokesperson training, Media Skills Training, General media skills —  14 September by Adam Fisher

Trading places: 7 reasons why you should target trade publications

General media skills, Media Skills Training —  27 July by Adam Fisher

Should you include case studies in your story pitches?

Media Skills Training, General media skills, Spokesperson training —  13 July by Adam Fisher

The psychology behind creating messages that resonate

Media Skills Training, Social media, Crisis management, General media skills —  8 July by Adam Fisher

Naming disaster sees launch trend for all the wrong reasons

General media skills, Media Skills Training —  17 June by Adam Fisher

GB News: Will it be short-lived or is it a station you will need to consider for story pitches

Britain’s first new television news channel for two decades launched on Sunday. GB News is a channel we have been told will set ‘a fresh agenda’ and that it will ‘give a voice to those who have been…

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Spokesperson training, General media skills, Media Skills Training —  10 June by Adam Fisher

What can we learn from the tennis star who didn’t want to talk to the media?

It is not often tennis features in this media training blog. But Naomi Osaka’s decision not to speak to the media after matches during the French Open produced an avalanche of media coverage. And…

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General media skills, Media Skills Training —  8 June by Adam Fisher

What do journalists want from PR pros?

Social media, General media skills, Media Skills Training —  27 April by Adam Fisher

Caterpillar conflict: What can we learn from the legal battle gripping the nation?