General media skills, Media Skills Training —
2 August by Adam Fisher
How do you create a powerful key message your spokespeople can deliver?
Creating the right message, and ensuring it is heard by your audience, is often harder than it sounds. You need something that stands out from the noise and that people absorb and can…
General media skills, Media Skills Training —
12 May by Adam Fisher
What do journalists think of your attempts to grab their attention?
Have you ever wondered what journalists think of your attempts to grab their attention and gain crucial coverage? Well, a survey of more than 2,500 reporters offers some valuable insight. It looks…
General media skills, Spokesperson training, Media Skills Training —
26 April by Adam Fisher
How can your spokesperson become an expert media source even when you don’t have a story to tell?
How do you feel when one of your competitors is across the airwaves giving their thoughts on a story? Perhaps it happens regularly, and they often appear on TV screens and radios or are quoted in…
