General media skills, Media Skills Training —  2 August by Adam Fisher

How do you create a powerful key message your spokespeople can deliver?

Creating the right message, and ensuring it is heard by your audience, is often harder than it sounds. You need something that stands out from the noise and that people absorb and can…

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Media Skills Training, General media skills —  26 July by Adam Fisher

How to write an op-ed that will get published

General media skills, Media Skills Training —  19 July by Adam Fisher

Should you use messaging house to develop your messages?

Media Skills Training, General media skills —  14 July by Adam Fisher

A PR move for the digital age or a gamble with lots to lose and little to gain?

General media skills, Media Skills Training —  7 June by Adam Fisher

How comms professionals can manage upwards

General media skills, Media Skills Training —  12 May by Adam Fisher

What do journalists think of your attempts to grab their attention?

Have you ever wondered what journalists think of your attempts to grab their attention and gain crucial coverage? Well, a survey of more than 2,500 reporters offers some valuable insight. It looks…

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General media skills, Spokesperson training, Media Skills Training —  26 April by Adam Fisher

How can your spokesperson become an expert media source even when you don’t have a story to tell?

How do you feel when one of your competitors is across the airwaves giving their thoughts on a story? Perhaps it happens regularly, and they often appear on TV screens and radios or are quoted in…

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General media skills, Media Skills Training —  24 March by Adam Fisher

A journalist’s view of working with PRs

Media Skills Training, Crisis management, General media skills —  22 February by Adam Fisher

Chocolate, condoms and how brands should communicate price increases