Not such a clever(ly) way to handle tough interview questions
It’s almost the time of year when we review the best and worst interviews of the past 12 months. The list has been compiled (and we’ve checked it twice) ahead of our masterclass in December, which…
The crisis communication lessons you can learn from the Coutts saga (and what it tells us about ‘woke’ brands)
Should brands avoid getting involved in issues and taking a stand? It is a question increasingly being asked amid accusations of posturing for profit and virtue signalling. And a recent story that…