General media skills, Spokesperson training —  16 November by Adam Fisher

The most-hated jargon and how to avoid using it in media interviews

Often at this time of year, our media training blog focuses on the word of the year. Unsurprisingly, ‘lockdown’ has scooped that particular honour in 2020. As we’ve all probably heard more than…

READ MORE 

Crisis management, General media skills —  11 November by Adam Fisher

Rake news: The story that shows you never know when you could find yourself in the media spotlight

Crisis management, General media skills, Social media —  4 November by Adam Fisher

How an interview from a former boss created a crisis

Spokesperson training, General media skills, TV interview skills, Media Skills Training —  28 October by Adam Fisher

Trump's TV tantrum and why his interview walkout is only part of the story

General media skills, Spokesperson training —  19 October by Adam Fisher

Spokesperson shows how to produce a powerful message

General media skills, Spokesperson training, Crisis management —  14 October by Adam Fisher

3 communication lessons from the story of the onions that were too hot for Facebook

Have you heard the one about the onions that were too sexy for Facebook? As weird as that introduction sounds, it is not the start of a joke. This is instead the story of a social media post that…

READ MORE 

General media skills, Media Skills Training, Crisis management —  12 October by Adam Fisher

Has Tesla taken a wrong turn with its new approach to media relations?

How about this for an approach to dealing with journalists – don’t deal with them at all? If that seems odd – and perhaps something you would not expect to read in this media training blog – it is…

READ MORE 

Spokesperson training, Radio interview skills, General media skills —  5 October by Adam Fisher

Spokesman shows the power of passion with attention-grabbing interview

General media skills —  30 September by James White

The story that shows newspapers can still flex their muscles