What PR and media teams need to do differently now AI is changing newsrooms
Could this media training blog have been brought to you by artificial intelligence? Was that news story you read on the way into work created by a robot journalist? How about that traffic update…
Are positive stories newsworthy?
Why is the media coverage so often dominated by negative news? It’s a question often asked by delegates during our media training courses. We’ve all seen examples of negative stories going almost…
How to pitch your news story ideas: expert advice from journalists
Pitching isn’t easy, is it? It can be hard to know which journalists to target. And it can be even trickier to grab their attention. The good news is journalists want to receive…