General media skills, TV interview skills, Spokesperson training —
23 February by Adam Fisher
The row (and broom) that swept away the message
You’ve just carried out a series of TV interviews. What do you want the viewers to be talking about? That crucial message you were aiming to get across? The way you reacted to the question you…
General media skills, Spokesperson training —
16 November 2020 by Adam Fisher
The most-hated jargon and how to avoid using it in media interviews
Often at this time of year, our media training blog focuses on the word of the year. Unsurprisingly, ‘lockdown’ has scooped that particular honour in 2020. As we’ve all probably heard more than…
Crisis management, General media skills —
11 November 2020 by Adam Fisher
Rake news: The story that shows you never know when you could find yourself in the media spotlight
One day you are a local business and the next you are the most famous landscaping company in the world. Four Seasons Total Landscaping found it itself at the centre of the media spotlight and making…
