Media Training Blog
General media skills, Spokesperson training —  9 December by Adam Fisher

The worst interviews of 2019

We seem to say it every year, but the past 12 months has produced plenty of terrible media interviews. In 2019, this media training blog has included examples of spokespeople storming out of…

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General media skills, TV interview skills, Crisis management —  8 November by Adam Fisher

Weird reaction pushes citizen journalism interview to wider audience

General media skills, Spokesperson training, Radio interview skills —  11 October by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Spokesperson training, TV interview skills, General media skills —  9 October by Adam Fisher

Refusal to answer key question makes spokesperson appear evasive

General media skills, Spokesperson training —  2 October by Adam Fisher

Spokesperson struggles with unexpectedly tough interview

General media skills, Spokesperson training, TV interview skills —  20 September by Media First

Spokesperson shows how wardrobe choices can obscure the message

We are often asked on our media training courses for advice on what spokespeople should wear for television interviews. And it is an important question because if you get it wrong, people will be…

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General media skills, Spokesperson training, TV interview skills —  18 September by Adam Fisher

The empty chair humiliation and what spokespeople can learn from it

Let’s face it, the optics did not look good. It may have been a farcical press conference which reflects poorly on all concerned, but ultimately it was the British Prime Minister who suffered the…

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General media skills, TV interview skills, Spokesperson training —  13 September by Adam Fisher

Spokesperson shows how to survive the heat of a hostile interview

General media skills, Spokesperson training —  11 September by Adam Fisher

Reluctant spokesperson fails to sell good news story