General media skills, Spokesperson training, Radio interview skills —
11 October by Adam Fisher
Interview highlights the risk of waxing lyrical on wider issues
Sometimes you can say too much in an interview. This is particularly true towards the end when the reporter tries to bring in wider questions, usually about another story that is in the news. This…
General media skills, TV interview skills, Spokesperson training —
13 September by Adam Fisher
Spokesperson shows how to survive the heat of a hostile interview
Picture the scene. Your organisation has made a decision many are deriding as being ‘PC’ or ‘woke’ and it is making headlines around the country. And then you get a call from Good Morning Britain…
General media skills, Spokesperson training —
11 September by Adam Fisher
Reluctant spokesperson fails to sell good news story
While Brexit dominates the news with almost wall-to-wall coverage, it can be hard to find examples of spokespeople discussing anything else. But they are still happening and one captured my…
