Media Training Blog
General media skills, Spokesperson training, Radio interview skills —  11 October by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Sometimes you can say too much in an interview. This is particularly true towards the end when the reporter tries to bring in wider questions, usually about another story that is in the news. This…

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Spokesperson training, TV interview skills, General media skills —  9 October by Adam Fisher

Refusal to answer key question makes spokesperson appear evasive

General media skills, Spokesperson training —  2 October by Adam Fisher

Spokesperson struggles with unexpectedly tough interview

General media skills, Spokesperson training, TV interview skills —  20 September by Media First

Spokesperson shows how wardrobe choices can obscure the message

General media skills, Spokesperson training, TV interview skills —  18 September by Adam Fisher

The empty chair humiliation and what spokespeople can learn from it

General media skills, TV interview skills, Spokesperson training —  13 September by Adam Fisher

Spokesperson shows how to survive the heat of a hostile interview

Picture the scene. Your organisation has made a decision many are deriding as being ‘PC’ or ‘woke’ and it is making headlines around the country. And then you get a call from Good Morning Britain…

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General media skills, Spokesperson training —  11 September by Adam Fisher

Reluctant spokesperson fails to sell good news story

While Brexit dominates the news with almost wall-to-wall coverage, it can be hard to find examples of spokespeople discussing anything else. But they are still happening and one captured my…

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General media skills, TV interview skills, Media Skills Training —  4 September by Adam Fisher

What you can learn from this attention-grabbing interview

General media skills, Spokesperson training —  2 September by Adam Fisher

Resignation acts as a reminder of ‘off-the-record’ dangers