Media Training Blog
General media skills, TV interview skills, Crisis management —  8 November by Adam Fisher

Weird reaction pushes citizen journalism interview to wider audience

We thought we had seen it all when it comes to doorstep interviews disasters. Over the years we’ve seen hands placed over cameras, microphones pushed away, spokespeople completely ignoring the media…

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General media skills, Spokesperson training, Radio interview skills —  11 October by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Spokesperson training, TV interview skills, General media skills —  9 October by Adam Fisher

Refusal to answer key question makes spokesperson appear evasive

General media skills, Spokesperson training —  2 October by Adam Fisher

Spokesperson struggles with unexpectedly tough interview

General media skills, Spokesperson training, TV interview skills —  20 September by Media First

Spokesperson shows how wardrobe choices can obscure the message

General media skills, Spokesperson training, TV interview skills —  18 September by Adam Fisher

The empty chair humiliation and what spokespeople can learn from it

Let’s face it, the optics did not look good. It may have been a farcical press conference which reflects poorly on all concerned, but ultimately it was the British Prime Minister who suffered the…

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General media skills, TV interview skills, Spokesperson training —  13 September by Adam Fisher

Spokesperson shows how to survive the heat of a hostile interview

Picture the scene. Your organisation has made a decision many are deriding as being ‘PC’ or ‘woke’ and it is making headlines around the country. And then you get a call from Good Morning Britain…

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General media skills, Spokesperson training —  11 September by Adam Fisher

Reluctant spokesperson fails to sell good news story

General media skills, TV interview skills, Media Skills Training —  4 September by Adam Fisher

What you can learn from this attention-grabbing interview