General media skills, Media Skills Training —
11 June by Adam Fisher
What PR and media teams need to do differently now AI is changing newsrooms
Could this media training blog have been brought to you by artificial intelligence? Was that news story you read on the way into work created by a robot journalist? How about that traffic update…
Media Skills Training, General media skills, Media relations —
15 February by Adam Fisher
Are positive stories newsworthy?
Why is the media coverage so often dominated by negative news? It’s a question often asked by delegates during our media training courses. We’ve all seen examples of negative stories going almost…
Spokesperson training, Media Skills Training, General media skills —
13 February by Adam Fisher
How to pitch your news story ideas: expert advice from journalists
Pitching isn’t easy, is it? It can be hard to know which journalists to target. And it can be even trickier to grab their attention. The good news is journalists want to receive…
