General media skills, Media Skills Training —
12 May by Adam Fisher
What do journalists think of your attempts to grab their attention?
Have you ever wondered what journalists think of your attempts to grab their attention and gain crucial coverage? Well, a survey of more than 2,500 reporters offers some valuable insight. It looks…
General media skills, Spokesperson training —
8 March by Adam Fisher
The coaching techniques you can use now to improve relationships with your spokespeople and colleagues
Do you find your media spokespeople are unwilling to be briefed ahead of media interviews? Perhaps, with a busy diary, they are hard to tie down for briefing and feedback sessions. Or, maybe you…
Media Skills Training, Crisis management, General media skills —
22 February by Adam Fisher
Chocolate, condoms and how brands should communicate price increases
The bean counters have certainly been busy lately. Amid the coverage of the storms that have battered Britain for the past few days, several brands have been announcing price hikes. Heinz announced…
