Spokesperson training, General media skills —
28 September by James White
How authenticity helped this businesswoman turn a sickening act into something positive
When Maggie Ogunbanwo's family home and business was the target of a hate crime, growing her profile couldn’t have been further from her mind. Yet a few months on, and the horrific incident has led…
Spokesperson training, General media skills —
1 September by James White
Why telephone print interviews have become increasingly important
We’ve looked in some detail in this media training blog about how coronavirus has changed the broadcast media landscape. What we haven’t covered to the same extent until now is the impact it has had…
Spokesperson training, Radio interview skills, General media skills —
27 August by James White
Could you handle a personal question in a media interview?
“What do you think?” On the face of it, it is a simple enough question. But for many media spokespeople, it appears particularly unwelcome and they continually stumble over attempts from…
