Crisis management, General media skills, Social media —  3 February by Adam Fisher

Kobe Bryant and the haste for news during a crisis

When basketball star Kobe Bryant died in a helicopter crash along with eight other people, the reporting of the incident was rapid and often inaccurate. News organisations rushing to break big news…

READ MORE 

General media skills, Media Skills Training, Radio interview skills —  24 January by Adam Fisher

Why avoiding this evasive response to a tricky question was as simple as ABC

General media skills, Spokesperson training, TV interview skills —  15 January by Adam Fisher

Our analysis of the prime minister’s first interview since the election

General media skills, Spokesperson training, TV interview skills, Media Skills Training —  16 December 2019 by Adam Fisher

General election 2019 – the media training gift that kept on giving

General media skills, Spokesperson training —  9 December 2019 by Adam Fisher

The worst interviews of 2019

General media skills, TV interview skills, Crisis management —  8 November 2019 by Adam Fisher

Weird reaction pushes citizen journalism interview to wider audience

We thought we had seen it all when it comes to doorstep interviews disasters. Over the years we’ve seen hands placed over cameras, microphones pushed away, spokespeople completely ignoring the media…

READ MORE 

General media skills, Spokesperson training, Radio interview skills —  11 October 2019 by Adam Fisher

Interview highlights the risk of waxing lyrical on wider issues

Sometimes you can say too much in an interview. This is particularly true towards the end when the reporter tries to bring in wider questions, usually about another story that is in the news. This…

READ MORE 

Spokesperson training, TV interview skills, General media skills —  9 October 2019 by Adam Fisher

Refusal to answer key question makes spokesperson appear evasive

General media skills, Spokesperson training —  2 October 2019 by Adam Fisher

Spokesperson struggles with unexpectedly tough interview